Head of Market Intelligence & Competitive Strategy

OpenKrill; United States; Remote; USD 180,000 - 230,000; Full time

Job summary

Kaseya seeks a Director of Market & Competitive Intelligence to partner with the CMO and lead a world-class intelligence function serving Product Marketing, Revenue Marketing, Product Management, Sales, Customer Success, and Executive Leadership.

You will create a unified understanding of customers, markets, competitors, buyer behavior, and growth opportunities, translating insights into strategic decisions that shape how Kaseya positions, prices, sells, and wins.

Qualifications

• 10+ years of progressive experience in competitive intelligence, market intelligence, insights, analytics, product marketing, or corporate strategy.
• 3+ years leading intelligence, insights, analytics, research, or strategy teams or programs.
• B2B SaaS experience strongly preferred; experience in IT management, cybersecurity, MSP/channel, or infrastructure software is a plus.
• Hands-on experience with customer segmentation, Voice of Customer programs, competitive intelligence, and win/loss analysis.

Responsibilities

• Build and own Kaseya's competitive intelligence program; competitor profiles, battlecards, objection-handling guides, and early-warning systems for competitor product launches, pricing moves, and M&A activity.
• Lead market intelligence: TAM analysis, market landscape assessments, industry trend analysis, and emerging category evaluation across the MSP and SMB IT landscape.
• Build the enterprise Voice of Customer capability, including customer research, buyer journey analysis, and a best-in-class win/loss program.
• Design and maintain Kaseya's customer segmentation framework and ensure all go-to-market teams operate against a common methodology.
• Own the measurement framework for marketing effectiveness - pipeline influence, revenue contribution, campaign performance, and funnel conversion, moving marketing from descriptive reporting toward predictive intelligence.
• Partner with Data Science and Revenue Operations on AI-enabled models for churn prediction, expansion propensity, and customer lifetime value.
• Serve as a trusted intelligence advisor to executive leadership, producing regular Executive Intelligence Reviews on market movements, competitive threats, customer sentiment, and growth opportunities.
• Embed competitive and market insight into sales onboarding, training, and live deal support and measure its impact on win rates.
• Hire, develop, and lead a high-performing team of analysts and researchers, grounded in curiosity, rigor, and commercial impact

Skills

Competitive intelligence

Market intelligence

Analytics

Team leadership

Stakeholder communications

SaaS knowledge

Executive storytelling

Cross-functional collaboration

Education

MBA

Tools

Klue

Crayon

Gartner/Forrester/Canalys

Job description

Kaseya seeks a Director of Market & Competitive Intelligence to partner with the CMO and lead a world-class intelligence function serving Product Marketing, Revenue Marketing, Product Management, Sales, Customer Success, and Executive Leadership.

You will create a unified understanding of customers, markets, competitors, buyer behavior, and growth opportunities, translating insights into strategic decisions that shape how Kaseya positions, prices, sells, and wins.