Senior Director, Platform Marketing & Strategy

Kaseya; United States; On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Restaurant

Job summary

Kaseya is seeking a Senior Director, Segment Marketing - Platform & Strategic to own the company's cross-portfolio platform narrative and lead marketing strategy for our most strategic audiences.

Reporting to the Chief Marketing Officer, this leader will define and champion the platform story and ensure it runs consistently through campaigns, events, analyst relations, and sales enablement for enterprise buyers.

Qualifications

• 12+ years of B2B software marketing experience.
• 5+ years in senior product marketing, segment marketing, or GTM strategy leadership roles.
• Experience marketing a multi-product platform or integrated suite.
• Executive presence and exceptional communication skills, with comfort presenting to C-suite audiences.

Responsibilities

• Define, own, and continuously sharpen Kaseya's master platform narrative, ensuring individual product stories ladder up to one coherent, differentiated platform message.
• Develop the proof points, ROI narratives, and customer evidence that make the platform case credible and quantifiable for buyers.
• Own marketing strategy for strategic and enterprise-scale accounts, including segmentation, messaging, and account-based marketing strategy in partnership with demand generation and sales leadership.
• Support strategic deals as marketing's senior voice: executive briefings, platform-level pitches, and C-suite-facing content.
• Lead platform-level competitive intelligence and own the competitive narrative in platform-versus-platform evaluations, equipping GTM teams to win.
• Monitor market dynamics — consolidation, pricing shifts, emerging entrants — and translate them into positioning and strategy recommendations for the CMO and executive team.
• Represent the platform story externally as a senior spokesperson at flagship events, analyst briefings, webinars, and industry forums, in partnership with corporate communications and analyst relations.
• Bring insights from strategic audiences back into product, pricing, and packaging conversations.
• Build and mentor a small, high-leverage team while driving outcomes through influence across product marketing, demand generation, communications, product, and sales

Skills

B2B software marketing

Platform marketing

GTM strategy leadership

Executive communication

Analytical mindset

Influence in matrix org

Job description

Kaseya is seeking a Senior Director, Segment Marketing - Platform & Strategic to own the company's cross-portfolio platform narrative and lead marketing strategy for our most strategic audiences.

Reporting to the Chief Marketing Officer, this leader will define and champion the platform story and ensure it runs consistently through campaigns, events, analyst relations, and sales enablement for enterprise buyers.