Senior Director, Platform Marketing & Strategy

Kaseya; Miami (FL); On-site; USD 140,000 - 210,000; Full time

Job summary

Kaseya is seeking a Senior Director, Segment Marketing - Platform & Strategic to own the master platform narrative and drive the marketing strategy for our most strategic audiences. You will report to the Chief Marketing Officer and ensure the platform message runs through campaigns, events, analyst relations, and sales enablement.

The role focuses on unifying two-tier platform storytelling and guiding enterprise-level accounts where buying decisions span platform-level value over product-level

Qualifications

• 12+ years of B2B software marketing experience, including senior roles in product/segment marketing or GTM strategy.
• Track record of marketing a multi-product platform or integrated suite.
• Experience marketing to IT buyers and influencing enterprise decisions.
• Excellent executive presence and communication, with C-suite audiences.

Responsibilities

• Define and sharpen the platform narrative across the portfolio.
• Develop ROI stories and customer evidence for the platform.
• Lead marketing strategy for strategic/enterprise accounts and ABM.
• Support strategic deals with executive-level content and pitches.
• Lead competitive intelligence and platform-vs-platform positioning.

Skills

Platform marketing

Executive communication

B2B software marketing

Strategic GTM planning

Cross-functional leadership

Job description

Kaseya is seeking a Senior Director, Segment Marketing - Platform & Strategic to own the master platform narrative and drive the marketing strategy for our most strategic audiences. You will report to the Chief Marketing Officer and ensure the platform message runs through campaigns, events, analyst relations, and sales enablement.

The role focuses on unifying two-tier platform storytelling and guiding enterprise-level accounts where buying decisions span platform-level value over product-level