Director, Customer Growth & Retention Marketing

Kaseya Limited; Miami (FL); On-site; USD 150,000 - 210,000; Full time

Job summary

Kaseya Limited is seeking a Director of Customer Marketing Commercial to lead a multi-channel customer marketing strategy focused on adoption, retention, expansion and long-term value. You will drive end-to-end campaigns with cross-functional teams across Creative, Digital, Social, Content, Marketing Ops, Customer Success, and Sales.

The role emphasizes leveraging product usage data, AI-driven insights, and data-informed decisions to optimize engagement and revenue influence within the customer

Qualifications

• 6+ years of experience in customer marketing, lifecycle marketing, or expansion-focused campaign management within B2B SaaS.
• 6+ years of customer journeys, adoption frameworks and expansion motions experience.
• 6+ years of hands-on experience with marketing automation platforms, CRM systems and customer data.

Responsibilities

• Lead and evolve an integrated, multi-channel customer marketing strategy to drive product adoption, renewals, retention, expansion revenue and long-term customer value.
• Direct end-to-end campaign delivery through cross-functional partners—setting priorities and timelines.
• Champion the use of product usage data, customer insights, automation, and AI-driven analytics to identify expansion signals and optimize engagement across the customer journey.

Skills

Lifecycle marketing

Expansion-focused campaigns

B2B SaaS

CRM systems

Marketing automation

Cross‑functional collaboration

Advanced Excel

Tools

Wrike

CRM platforms

Marketing automation platforms

Job description

Kaseya Limited is seeking a Director of Customer Marketing Commercial to lead a multi-channel customer marketing strategy focused on adoption, retention, expansion and long-term value. You will drive end-to-end campaigns with cross-functional teams across Creative, Digital, Social, Content, Marketing Ops, Customer Success, and Sales.

The role emphasizes leveraging product usage data, AI-driven insights, and data-informed decisions to optimize engagement and revenue influence within the customer