Head of Loyalty & Growth Strategy (Multi-Unit)

Spanish Springs Lanes; Miami (FL); On-site; USD 160,000 - 200,000; Full time

Benefits offered by this job

Medical, Dental, Vision plans

401(k) Retirement Plans

Employee Stock Purchase Program

EAP

Job summary

Lucky Strike Entertainment in Miami seeks Head of Loyalty to own the loyalty program after launch, with responsibility for its economics, roadmap, and evolution into a guest-facing product. You will define strategy to drive activation and return visits, coordinate with Lifecycle, Creative, Paid, and a field program manager, and own measurement and tests with the data team.

This role requires deep loyalty domain experience across multi-unit operations and proven ability to drive activation and

Qualifications

• 8+ years in loyalty, CRM, or membership products at multi-unit scale.
• Hands-on experience with loyalty platforms like Punchh, Paytronix, Thanx, or Talon.One including POS integration and reward config.
• Product management depth: PRDs, backlog ownership, sprint work with engineers.
• Ownership of loyalty economics: reward cost, breakage, liability, incrementality.
• Experience running loyalty programs across hundreds of locations and driving activation/retention.
• Analytical fluency in SQL or data-warehouse analytics; capable of incrementality testing.

Responsibilities

• Own the loyalty P&L (earn rate, reward ladder, breakage, liability, giveback) and defend economics to CFO; manage end-to-end member funnel.
• Define the program roadmap (tiers, status, earning, offers) and set capture-rate and growth targets used by field teams.
• Write specs and own loyalty backlog with engineering; manage Punchh configuration and integration surface (POS/PixelPoint, app, web, in-venue screens, CRM, data warehouse).
• Integrate loyalty identity into Connected Play so gameplay and social features earn against a single member profile.
• Set activation/retention strategy (segments, moments, offers, channels); draft briefs for Lifecycle, Creative, Paid.
• Own results: read performance, decide changes, re-brief; design tests with data team to prove incrementality.

Skills

Loyalty product leadership

CRM & loyalty

P&L ownership

Cross-functional leadership

SQL data analysis

Multi-unit ops

Vendor management

API/data modeling

Tools

Punchh

Paytronix

Thanx

Talon.One

Job description

Lucky Strike Entertainment in Miami seeks Head of Loyalty to own the loyalty program after launch, with responsibility for its economics, roadmap, and evolution into a guest-facing product. You will define strategy to drive activation and return visits, coordinate with Lifecycle, Creative, Paid, and a field program manager, and own measurement and tests with the data team.

This role requires deep loyalty domain experience across multi-unit operations and proven ability to drive activation and