Head of Loyalty & Membership Growth

Honda Center

Anaheim (CA)

On-site

USD 165,000 - 205,000

Full time

14 days+

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Job summary

OC Sports & Entertainment, LLC is seeking a Director of Loyalty & Membership to lead OCVIBE’s loyalty program across venues in Orange County. You will translate strategy into an executable roadmap, own member journeys from join to retention, and drive cross-functional governance and platform improvements to boost guest engagement and visitation.

Ideal candidates bring 8+ years in loyalty or lifecycle marketing, experience scaling complex programs, strong finance acumen, and proven cross-team

Qualifications

8+ years in loyalty, membership, or lifecycle marketing roles, spanning strategy and hands-on program execution.
Experience building or scaling loyalty programs in complex consumer environments.
Strong governance, decision rights and cross-functional operating rhythms.
Knowledge of loyalty platforms, CRM, identity and audience segmentation.

Responsibilities

Translate the approved loyalty strategy into an executable multi-year program roadmap.
Own the integrated loyalty roadmap across program operations, member experience, platform capabilities and lifecycle engagement.
Lead end-to-end launch readiness across program, marketing, digital product, CRM, data, technology, venue operations and participating businesses.
Define and track KPIs demonstrating program value to guests, operators and the district.