Subscriber Lifecycle Growth Lead

Star Tribune Company; Minneapolis (MN); Hybride; USD 72 000 - 85 000; Plein temps

Avantages offerts par ce poste

401(k) match

Healthcare coverage (medical, dental,-

Paid time off

Hybrid work arrangements

Résumé du poste

The Minnesota Star Tribune is seeking a Lifecycle Marketing Lead to drive growth across the digital subscription lifecycle—from acquisition to win back. Based at our Minneapolis headquarters, you will develop data-driven campaigns across onsite experiences, email, and paid media to optimize the customer journey and maximize lifetime value.

You will collaborate with audience, product, and marketing teams, leverage Piano and Sailthru, and apply AI-assisted optimization to improve retention and

Qualifications

• Bachelor's degree in Marketing or related field; 4+ years in lifecycle/digital/subscription marketing.
• Experience planning and optimizing multi-channel campaigns using email, marketing automation, and related tools.
• Strong analytics to translate data into actionable insights that improve results.
• Clear written/verbal communication and project management in fast-paced environments.
• Experience with subscription-based products and understanding of subscriber journeys preferred.

Responsabilités

• Execute lifecycle marketing campaigns across acquisition, onboarding, engagement, retention, and win-back initiatives.
• Build, test, and optimize onsite subscription experiences (pricing, offers, messaging, journeys).
• Produce, test, schedule, and optimize email campaigns and subscriber communications.
• Manage paid social campaigns supporting subscription goals.
• Develop segmentation and targeting strategies for personalized experiences.
• Analyze performance and provide recommendations to improve conversion and lifetime value.
• Assist with QA across onsite experiences, emails, and subscription flows.
• Identify trends and opportunities to grow subscription revenue using AI tools.

Connaissances

Lifecycle marketing

Digital marketing

Subscription marketing

Data analytics

A/B testing

Formation

Bachelor's degree (Marketing/Communications or related)

Outils

Piano

Sailthru

HTML

Description du poste

The Minnesota Star Tribune is seeking a Lifecycle Marketing Lead to drive growth across the digital subscription lifecycle—from acquisition to win back. Based at our Minneapolis headquarters, you will develop data-driven campaigns across onsite experiences, email, and paid media to optimize the customer journey and maximize lifetime value.

You will collaborate with audience, product, and marketing teams, leverage Piano and Sailthru, and apply AI-assisted optimization to improve retention and