Senior Performance Marketing Lead - PPC & SEO (Remote)

Blacksmith Agency LLC; EUA; Híbrido; USD 90 000 - 130 000; Tempo integral

Resumo da oferta

Blacksmith Agency is expanding its marketing practice and seeking a Performance Marketing Specialist to own strategy and execution across paid search, paid social, SEO and CRO. The role blends strategic thinking with operational leadership, joining sales calls to shape scope and guiding internal and external teams to deliver measurable outcomes.

The candidate will manage client performance across major platforms, craft 90-day to annual growth roadmaps, and present regular performance summaries

Qualificações

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels at the same time.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
• Ability to build and articulate strategic recommendations for clients and account executives.
• A track record of overseeing execution teams and managing deliverable quality.
• Sharp analytical skills and the ability to diagnose performance issues fast.

Responsabilidades

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Get clients found in AI search: answer engines and generative results such as Google AI Overviews, ChatGPT and Perplexity, alongside classic organic search.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Conhecimentos

PPC

SEO

Analytics

Strategic recommendations

Ferramentas

Google Ads

GA4

Google Search Console

Keyword research tools

Descrição da oferta de emprego

Blacksmith Agency is expanding its marketing practice and seeking a Performance Marketing Specialist to own strategy and execution across paid search, paid social, SEO and CRO. The role blends strategic thinking with operational leadership, joining sales calls to shape scope and guiding internal and external teams to deliver measurable outcomes.

The candidate will manage client performance across major platforms, craft 90-day to annual growth roadmaps, and present regular performance summaries