Head of Growth Marketing - PLG & Self-Serve

CodeRabbit; San Francisco (CA); Hybrid; USD 206,000 - 256,000; Full time

Job summary

CodeRabbit, the leading AI code review platform, is seeking a Head of Growth Marketing, PLG, in the San Francisco Bay Area. You’ll own the self‑serve motion, manage paid channels, and build a team of media planners and creatives to scale signups and activation.

You’ll partner with Product and Engineering on experiments, define CAC, LTV, ROAS, and drive data‑driven decisions to accelerate adoption among developers and engineers.

Qualifications

• 8+ years in growth marketing or paid acquisition leadership, including ownership of a company‑level self‑serve or PLG growth number.
• Deep experience running direct‑to‑consumer and/or direct‑to‑developer acquisition programs at scale.
• Proven track record managing all paid channels — search, display, social, sponsorships — with measurable results.
• Experience leading a team of media planners and creatives.
• Strong analytical mindset — you optimize with data, not instinct, and you can prove it.
• Ability to balance volume and efficiency simultaneously — you know when to scale and when to cut.
• Experience in a high‑growth startup or scale‑up where you’ve had to build while running.

Responsibilities

• Own the full self‑serve / PLG growth motion — from acquisition strategy to channel execution to funnel optimization.
• Manage all paid acquisition channels: search, display, social, sponsorships — with clear targets for volume, efficiency, and CAC.
• Build and optimize direct‑to‑developer and direct‑to‑consumer acquisition programs that drive signups, activation, and conversion.
• Lead and develop a team of media planners and creatives, setting a high bar for quality and performance.
• Define the metrics that matter — CAC, LTV, ROAS, activation rates — and use them to make better investment decisions.
• Partner with Product and Engineering on growth experiments, onboarding improvements, and conversion opportunities.
• Identify and test new acquisition channels before they become obvious.
• Translate channel performance into clear business outcomes for senior leadership.

Skills

Growth marketing

Paid acquisition

Team leadership

Data-driven

PLG

Startup experience

Job description

CodeRabbit, the leading AI code review platform, is seeking a Head of Growth Marketing, PLG, in the San Francisco Bay Area. You’ll own the self‑serve motion, manage paid channels, and build a team of media planners and creatives to scale signups and activation.

You’ll partner with Product and Engineering on experiments, define CAC, LTV, ROAS, and drive data‑driven decisions to accelerate adoption among developers and engineers.