Head of PLG Growth & Self-Serve Marketing

Content Creators; San Francisco (CA); Hybrid; USD 180,000 - 240,000; Full time

Job summary

CodeRabbit, the AI code review platform in San Francisco, is seeking a Head of Growth Marketing, PLG. You will own the self-serve motion, scale activation, and drive signups from developers and engineers.

You'll manage all paid channels, lead a team of media planners and creatives, and partner with product/engineering on experiments to improve onboarding, activation, and conversion. Expect a fast-paced, high-growth environment.

Qualifications

• 8+ years in growth marketing or paid acquisition leadership, including ownership of a company-level self-serve or PLG growth number.
• Deep experience running direct-to-consumer and/or direct-to-developer acquisition programs at scale.
• Proven track record managing all paid channels — search, display, social, sponsorships — with measurable results.
• Experience leading a team of media planners and creatives.
• Strong analytical mindset — you optimize with data, not instinct, and you can prove it.
• Ability to balance volume and efficiency simultaneously — you know when to scale and when to cut.
• Experience in a high-growth startup or scale-up where you've had to build while running.

Responsibilities

• Own the full self-serve / PLG growth motion — from acquisition strategy to channel execution to funnel optimization.
• Manage all paid acquisition channels: search, display, social, sponsorships — with clear targets for volume, efficiency, and CAC.
• Build and optimize direct-to-developer and direct-to-consumer acquisition programs that drive signups, activation, and conversion.
• Lead and develop a team of media planners and creatives, setting a high bar for quality and performance.
• Define the metrics that matter — CAC, LTV, ROAS, activation rates — and use them to make better investment decisions.
• Partner with Product and Engineering on growth experiments, onboarding improvements, and conversion opportunities.
• Identify and test new acquisition channels before they become obvious.
• Translate channel performance into clear business outcomes for senior leadership.

Skills

Growth marketing

Paid acquisition

Analytics

Team leadership

PLG/self-serve

Direct-to-consumer

Direct-to-developer

Job description

CodeRabbit, the AI code review platform in San Francisco, is seeking a Head of Growth Marketing, PLG. You will own the self-serve motion, scale activation, and drive signups from developers and engineers.

You'll manage all paid channels, lead a team of media planners and creatives, and partner with product/engineering on experiments to improve onboarding, activation, and conversion. Expect a fast-paced, high-growth environment.