Head of Growth Marketing & Pipeline - Americas

Theobald Software GmbH; Seattle (WA); Hybrid; Confidential; Full time

Benefits offered by this job

Hybrid work environment

401K matching

Dental & Medical insurance

Flexible schedule

Paid time off

Job summary

Theobald Software GmbH in Seattle is hiring a Director of Pipeline and Growth Marketing for the Americas. You will lead demand generation and partner-driven GTM, partnering with Sales to drive revenue growth in North America.

You will own US campaigns, budgets, and funnel reporting while shaping events strategy, including webinars and trade shows. Hybrid work is offered, with travel to Germany and annual performance reviews.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 10+ years of experience in B2B marketing within the enterprise software industry.
• Proven history of generating measurable pipeline and revenue impact with discussion of campaign performance, investment levels, conversion metrics, and revenue outcomes.
• Demonstrated success designing and scaling demand generation programs for the US enterprise software market.
• Hands-on fluency with marketing automation and CRM (HubSpot & Microsoft Dynamics 365).
• Willingness to travel to events and HQ in Germany.

Responsibilities

• Define and execute US pipeline generation with Sales; manage US marketing budget.
• Oversee lead engagement across the customer journey and report on funnel metrics (MQLs, SQLs, ROI, CAC).
• Own events, including webinars (10–12 per year) and trade shows; drive registration and follow-up.
• Lead joint GTM campaigns with strategic partners using co-marketing assets and funds.
• Serve as Marketing leader for the Americas with strategic recommendations to exec leadership.

Skills

B2B marketing expertise

Campaign measurement

Budget management

Education

Bachelor’s degree in Marketing, Business, Communications or related field

Tools

HubSpot

Microsoft Dynamics 365

Marketing automation

Job description

Theobald Software GmbH in Seattle is hiring a Director of Pipeline and Growth Marketing for the Americas. You will lead demand generation and partner-driven GTM, partnering with Sales to drive revenue growth in North America.

You will own US campaigns, budgets, and funnel reporting while shaping events strategy, including webinars and trade shows. Hybrid work is offered, with travel to Germany and annual performance reviews.