Director - Pipeline and Growth Marketing, Americas

Theobald Software; Seattle (WA); On-site; USD 180,000 - 260,000; Full time

Job summary

Theobald Software, a global SAP integration leader, is seeking a Director - Pipeline and Growth Marketing to head demand generation for the Americas from our Seattle office. You will shape campaigns, partner closely with Sales, and build US-market pipeline through multi-channel programs that align with global campaigns.

Ideal candidates have 10+ years in B2B marketing for enterprise software, strong analytics, and hands-on experience with marketing automation (HubSpot, Microsoft Dynamics 365).

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 10+ years of experience in B2B marketing within the enterprise software industry.
• Proven history of generating measurable pipeline and revenue impact.
• Hands‑on proficiency with marketing automation, Hubspot & Microsoft Dynamics 365.

Responsibilities

• You are accountable for US pipeline generation. Together with Sales, you define and execute the mix of campaigns, programs and channels required to achieve pipeline targets and manage the US marketing budget accordingly.
• You will oversee lead engagement throughout the customer journey, ensuring a seamless experience from initial interest through opportunity creation. You establish and manage reporting on key funnel metrics including MQLs, SQLs, opportunity creation, pipeline contribution, conversion rates, CAC, ROI, and marketing-sourced revenue.
• You will own our events, including regular webinars and trade shows. You'll shape the topics, drive registration and attendance, and own the follow-up that turns interest into opportunity.
• You’ll lead joint GTM campaigns with our strategic partners, using co-marketing assets and available marketing funds to generate partner-sourced pipeline.
• You serve as the Marketing leader for the Americas region, providing strategic recommendations to executive leadership based on market intelligence, campaign performance, and growth opportunities.

Skills

Pipeline generation

Marketing leadership

ABM campaigns

Marketing automation

HubSpot

Dynamics 365

Campaign measurement

Event management

Partner marketing

Strategic thinking

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Microsoft Dynamics 365

Job description

Theobald Software is a global leader in SAP integration solutions. We take pride in helping over 1,700 organizations around the world to connect their enterprise solutions with business-critical data and processes in their SAP systems.

For our continued growth in the Americas region, we are looking for a Director - Pipeline and Growth Marketing to lead all demand generation efforts for the Americas region with direct responsibility for marketing-sourced pipeline. This role will partner closely with Sales leadership to drive revenue growth, increase market awareness, and establish Theobald Software as a leading SAP integration provider in North America.

What we offer:

You will join a dynamic team that values customer focus, innovation, teamwork, work/life balance, individual creativity and responsibility. For the right candidate, this is a career-defining opportunity to work with some of the largest global companies in an international and growing market. We offer a flexible work schedule, a competitive benefits package and the opportunity to make a measurable impact on business growth. Our office is located in downtown Seattle.

What you will bring:

• You are accountable for US pipeline generation. Together with Sales, you define and execute the mix of campaigns, programs and channels required to achieve pipeline targets and manage the US marketing budget accordingly. You develop and execute campaigns built for the US market and bring US-specific input into our global campaigns before they launch.
• You will oversee lead engagement throughout the customer journey, ensuring a seamless experience from initial interest through opportunity creation. You establish and manage reporting on key funnel metrics including MQLs, SQLs, opportunity creation, pipeline contribution, conversion rates, CAC, ROI, and marketing-sourced revenue.
• You will own our events, including regular webinars and trade shows. You'll shape the topics, drive registration and attendance, and own the follow-up that turns interest into opportunity.
• You’ll lead joint GTM campaigns with our strategic partners, using co-marketing assets and available marketing funds to generate partner-sourced pipeline.
• You serve as the Marketing leader for the Americas region, providing strategic recommendations to executive leadership based on market intelligence, campaign performance, and growth opportunities.

Who you are:

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 10+ years of experience in B2B marketing within the enterprise software industry.
• Proven history of generating measurable pipeline and revenue impact, with the ability to discuss campaign performance, investment levels, conversion metrics, and revenue outcomes.
• Demonstrated success designing and scaling demand generation programs for the US enterprise software market.
• Demonstrated success designing and scaling demand generation programs for the US enterprise software market.
• Hands‑on proficiency with marketing automation, Hubspot & Microsoft Dynamics 365.
• Flexibility to work with global marketing team in different time zones.
• Experience managing six‑figure or seven‑figure annual marketing budgets.
• Familiarity with ABM platforms and modern demand generation practices.
• Ability to travel to events and HQ in Germany.