Americas Growth & Pipeline Marketing Director

Theobald Software; Seattle (WA); Presencial; USD 180.000 - 260.000; Jornada completa

Descripción de la vacante

Theobald Software, a global SAP integration leader, is seeking a Director - Pipeline and Growth Marketing to head demand generation for the Americas from our Seattle office. You will shape campaigns, partner closely with Sales, and build US-market pipeline through multi-channel programs that align with global campaigns.

Ideal candidates have 10+ years in B2B marketing for enterprise software, strong analytics, and hands-on experience with marketing automation (HubSpot, Microsoft Dynamics 365).

Formación

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 10+ years of experience in B2B marketing within the enterprise software industry.
• Proven history of generating measurable pipeline and revenue impact.
• Hands‑on proficiency with marketing automation, Hubspot & Microsoft Dynamics 365.

Responsabilidades

• You are accountable for US pipeline generation. Together with Sales, you define and execute the mix of campaigns, programs and channels required to achieve pipeline targets and manage the US marketing budget accordingly.
• You will oversee lead engagement throughout the customer journey, ensuring a seamless experience from initial interest through opportunity creation. You establish and manage reporting on key funnel metrics including MQLs, SQLs, opportunity creation, pipeline contribution, conversion rates, CAC, ROI, and marketing-sourced revenue.
• You will own our events, including regular webinars and trade shows. You'll shape the topics, drive registration and attendance, and own the follow-up that turns interest into opportunity.
• You’ll lead joint GTM campaigns with our strategic partners, using co-marketing assets and available marketing funds to generate partner-sourced pipeline.
• You serve as the Marketing leader for the Americas region, providing strategic recommendations to executive leadership based on market intelligence, campaign performance, and growth opportunities.

Conocimientos

Pipeline generation

Marketing leadership

ABM campaigns

Marketing automation

HubSpot

Dynamics 365

Campaign measurement

Event management

Partner marketing

Strategic thinking

Educación

Bachelor's degree in Marketing or related field

Herramientas

HubSpot

Microsoft Dynamics 365

Descripción del empleo

Theobald Software, a global SAP integration leader, is seeking a Director - Pipeline and Growth Marketing to head demand generation for the Americas from our Seattle office. You will shape campaigns, partner closely with Sales, and build US-market pipeline through multi-channel programs that align with global campaigns.

Ideal candidates have 10+ years in B2B marketing for enterprise software, strong analytics, and hands-on experience with marketing automation (HubSpot, Microsoft Dynamics 365).