Head of Growth Marketing & Demand Gen

LettrLabs, Inc.; San Francisco (CA); Hybrid; USD 260,000 - 300,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Equity in a fast-growing company

401(k) plan

Flexible PTO and holidays

On-site gym

Pet-friendly

Free daily lunch and team off-sites

Job summary

LettrLabs, Inc. is hiring its first marketing leader to build the demand engine and scale the team that drives pipeline. You will own end-to-end marketing, from demand generation to lifecycle, events, and budget allocation, with a focus on revenue impact.

The role sits onsite at our LA headquarters, with an option to operate remotely from San Francisco. You will lead a three-person team and shape strategy to tie every program to revenue, overseeing ABM for high-value accounts, ROI reporting, and

Qualifications

• 8-10 years in B2B SaaS or technology marketing.
• Proven, measurable track record of building pipeline and driving revenue impact.
• Experience with both self-service/PLG and sales-led enterprise motions.
• Lifecycle and growth marketing fluency.
• Experience building ABM programs targeting high-value accounts.
• Hands-on paid acquisition across search and social.
• Experience owning a marketing budget with accountability for returns.
• HubSpot proficiency.
• Startup and agency experience.

Responsibilities

• Own end-to-end marketing strategy and pipeline focus.
• Manage and allocate the marketing budget across paid channels and events.
• Scale ABM motion for PE-backed home services accounts.
• Lead a team of three: growth/demand, field events, lifecycle marketing.
• Define ROI framework: CAC, pipeline contribution, payback.
• Partner with Sales to improve lead quality and funnel conversion.
• Set lifecycle strategy for growing function.
• Scope Product Marketing with sprint-based contractors.
• Lead GTM for new product launches and vertical expansions.

Skills

Demand generation

Growth marketing

Performance marketing

ABM programs

Lifecycle marketing

Budget management

Pipeline ownership

PLG experience

Self-service/enterprise motions

Education

Bachelor's degree

Tools

HubSpot

Google Ads

LinkedIn Ads

GA4

Job description

LettrLabs, Inc. is hiring its first marketing leader to build the demand engine and scale the team that drives pipeline. You will own end-to-end marketing, from demand generation to lifecycle, events, and budget allocation, with a focus on revenue impact.

The role sits onsite at our LA headquarters, with an option to operate remotely from San Francisco. You will lead a three-person team and shape strategy to tie every program to revenue, overseeing ABM for high-value accounts, ROI reporting, and