VP Demand Gen — Global B2B SaaS Growth Leader

CoLab Software; United States; Remote; USD 180,000 - 280,000; Full time

Benefits offered by this job

Stock options

Extended health benefits

RRSP matching

Unlimited vacation

Job summary

CoLab Software is seeking a VP of Demand Generation to own marketing-sourced pipeline and scale our demand function to the next growth stage. You will lead a 4-person team, orchestrate integrated multi-channel programs across paid, ABM, events, and emerging channels, and collaborate with Sales and the executive team to drive revenue.

This leadership role combines strategic direction with hands-on execution, including building CoLab's first ABM motion and detailing data-driven narratives to

Qualifications

• 10+ years of B2B SaaS demand generation experience, including senior leadership (VP or Head)
• Proven track record building and scaling demand gen teams delivering pipeline and revenue growth
• Experience maturing pipeline for high-ASP accounts with complex buying committees
• Partnering with product marketing to craft nuanced messaging at scale across channels
• Strong data skills with ability to translate metrics into exec-ready narratives
• Experience designing multi-channel programs (paid, SEO/SEM, events, ABM)
• Willing to be hands-on when shaping new motions like ABM

Responsibilities

• Own marketing-sourced pipeline creation, conversion, and efficiency (including CAC)
• Architect and oversee integrated demand gen programs across digital, paid, field marketing, and ABM
• Lead and grow a high-performing demand gen team (currently four direct reports)
• Stand up CoLab's first ABM motion and refine it into a repeatable program
• Own demand gen budget, forecasting, and ROI tracking with executive accountability
• Scale proven channels while piloting new ones to build repeatable, mature programs
• Collaborate with Sales to align on pipeline goals, conversion rates, and revenue outcomes
• Translate data into insights and executive-ready narratives for pipeline strategy

Skills

Demand gen leadership

Multi-channel programs

ABM

Data-driven storytelling

Executive influence

Hands-on leadership

Growth-stage SaaS

Enterprise B2B

Job description

CoLab Software is seeking a VP of Demand Generation to own marketing-sourced pipeline and scale our demand function to the next growth stage. You will lead a 4-person team, orchestrate integrated multi-channel programs across paid, ABM, events, and emerging channels, and collaborate with Sales and the executive team to drive revenue.

This leadership role combines strategic direction with hands-on execution, including building CoLab's first ABM motion and detailing data-driven narratives to