VP of Marketing

LettrLabs; San Francisco (CA); Hybrid; USD 260,000 - 300,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Equity in a fast-growing company

401(k) plan

Flexible PTO and holidays

On-site gym

Pet-friendly

Free daily lunch and team off-sites

Job summary

LettrLabs, Inc. is hiring its first marketing leader to build the demand engine and scale the team that drives pipeline. You will own end-to-end marketing, from demand generation to lifecycle, events, and budget allocation, with a focus on revenue impact.

The role sits onsite at our LA headquarters, with an option to operate remotely from San Francisco. You will lead a three-person team and shape strategy to tie every program to revenue, overseeing ABM for high-value accounts, ROI reporting, and

Qualifications

• 8-10 years in B2B SaaS or technology marketing.
• Proven, measurable track record of building pipeline and driving revenue impact.
• Experience with both self-service/PLG and sales-led enterprise motions.
• Lifecycle and growth marketing fluency.
• Experience building ABM programs targeting high-value accounts.
• Hands-on paid acquisition across search and social.
• Experience owning a marketing budget with accountability for returns.
• HubSpot proficiency.
• Startup and agency experience.

Responsibilities

• Own end-to-end marketing strategy and pipeline focus.
• Manage and allocate the marketing budget across paid channels and events.
• Scale ABM motion for PE-backed home services accounts.
• Lead a team of three: growth/demand, field events, lifecycle marketing.
• Define ROI framework: CAC, pipeline contribution, payback.
• Partner with Sales to improve lead quality and funnel conversion.
• Set lifecycle strategy for growing function.
• Scope Product Marketing with sprint-based contractors.
• Lead GTM for new product launches and vertical expansions.

Skills

Demand generation

Growth marketing

Performance marketing

ABM programs

Lifecycle marketing

Budget management

Pipeline ownership

PLG experience

Self-service/enterprise motions

Education

Bachelor's degree

Tools

HubSpot

Google Ads

LinkedIn Ads

GA4

Job description

Location: Los Angeles, CA (In-Office) | Full-time

or San Francisco, CA (Remote) | Full-time

About the job

LettrLabs is disrupting a $30B industry by uniting AI with tangible marketing. When a storm hits, our platform geo-locates to zip code, activates direct mail campaigns in minutes, and tracks every conversion back to digital. The result: 5x return on conversions and 3x year-on-year growth for our customers.

The Role

LettrLabs is hiring its first Marketing Leader. We have built a platform that makes direct mail as automated, measurable, and scalable as digital advertising, and we have proven it works across industries. The core product is working. Now we need a leader who can build the demand engine and lead the team that scales it. You will own marketing end-to-end: demand generation, lifecycle, field events, and budget allocation. But your center of gravity is the pipeline. You will manage a team of three, set the direction, and be the person who holds the strategy together so every dollar and every program ties back to revenue. Brand-first or Content-first backgrounds are not the right fit for this role. This leader will sit onsite at our newly opened headquarters in the westside of LA.

Why Join Us

• You’ll be LettrLabs’ first marketing leader at a company with real product-market fit and accelerating revenue. You’ll take on full ownership of the department from day one.
• AI augmented direct mail is surging as purely digital CACs climb.
• You’ll own marketing end-to-end: demand generation, lifecycle, field events, and budget allocation, and most importantly pipeline. You'll manage a team of three, set the direction, and be the person who holds the strategy together so every dollar and every program ties back to revenue.

What You Will Own

• Own LettrLabs' end-to-end marketing strategy. Demand generation, ABM, lifecycle, and field events with deep knowledge in how to drive pipeline and growth.
• Manage and allocate the marketing budget across paid, trade shows, and demand programs, with full accountability for ROI.
• Build and scale the ABM motion for PE-backed home services accounts. We serve large, multi-million dollar targets that require dedicated, account-specific campaigns.
• Lead and develop a team of three direct reports: growth/demand, field events, and lifecycle marketing.
• Define the framework for how LettrLabs understands marketing ROI. Own the reporting that makes CAC, pipeline contribution, conversion rates, and payback period all visible.
• Partner with Sales to improve lead quality, funnel conversion rates, and pipeline efficiency across both self-service and enterprise motions.
• Set the lifecycle strategy and provide direction for a growing function. You'll influence and optimize the programs they build and run.
• Scope and manage Product Marketing needs through sprint-based contractors when the work is burning; you determine when it's necessary and who does it.
• Lead go-to-market execution for new product launches, integrations, and vertical expansions.

What Success Looks Like

• Marketing sourced leads grow by 50% or more in the next 2 quarters.
• CAC, ROAS, and payback period are tracked, improving, and visible to leadership - you built the attribution to prove it.
• The ABM motion for enterprise home services accounts is defined, running, and generating pipeline.
• A team that operates with clear direction, non-overlapping focus areas.

What You Bring

• 8-10 years in B2B SaaS or technology marketing, with deep specialization in demand generation, growth marketing, or performance marketing and an understanding of targeting PE backed companies.
• Proven, measurable track record of building pipeline and driving revenue impact - you can cite CAC, ROAS, or pipeline contribution numbers from prior roles, not just program names.
• Experience with both self-service/PLG and sales-led enterprise motions - you understand how to run different growth plays in parallel.
• Lifecycle and growth marketing fluency. enough to set strategy, direct an IC, and know when the programs are working.
• Experience building or running ABM programs targeting high-value accounts, specifically large, complex B2B buyers.
• Hands-on experience with paid acquisition across search and social — you've managed budgets and optimized campaigns directly, not just directed agencies.
• Experience owning a marketing budget with accountability for how it's allocated and what it returns.
• HubSpot proficiency and familiarity with modern marketing and analytics stack (Google Ads, LinkedIn Ads, GA4, or equivalent).
• Experience hiring and managing a lean in-house team alongside an agency or contractor network.
• Startup and agency experience. You know what great looks like and how to get there!

Nice to Haves

• Experience marketing to home services, e-commerce, or other high-volume SMB and enterprise B2B audiences.
• Experience with PE backed companies
• Background building or scaling a category, not just competing within one.
• Familiarity with direct mail as a performance marketing channel.
• Experience at a Series A–C company as the first or only marketing leader.

Compensation

LettrLabs USA: $260,000 USD - $300,000 USD OTE

Benefits

• Medical, dental, and vision coverage
• Equity in a fast-growing company
• 401(k) plan.
• Flexible PTO and paid holidays
• On-site gym
• Pet-friendly
• Free daily lunch, team off-sites, and happy hours
• Located in the heart of Marina Del Rey, a walkable neighborhood with easy access to shops, restaurants, and the marina

Actual base salary offered will be determined by: experience, skills, and work location. This range is for base salary, our total compensation includes equity and benefits. We welcome you to apply even if your expectations are outside our listed range.

LettrLabs is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

LettrLabs is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures and throughout employment. If you need assistance or any accommodation, please let us know.

LettrLabs does not accept unsolicited resumes from recruiters or employment agencies without a fully executed recruitment agreement in place. In the absence of such agreement, LettrLabs reserves the right to pursue and hire any candidates without an obligation to pay fees. Agencies are requested not to contact LettrLabs hiring managers or employees regarding recruiting services.