First Marketing Leader: Growth + ABM & ROI

LettrLabs, Inc.; Los Angeles (CA); On-site; USD 200,000 - 225,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Equity in a fast-growing company

401(k) plan

Flexible PTO and paid holidays

On-site gym

Pet-friendly

Free daily lunch, team off-sites, and

Marina Del Rey location

Job summary

LettrLabs is seeking its first Marketing Leader to own end-to-end marketing, from demand generation to lifecycle and field events. You will build the demand engine, lead a team of three, and ensure every program ties back to revenue.

The role sits onsite at our newly opened LA headquarters and focuses on pipeline growth over brand play. You will manage a lean in-house team, drive ABM for high-value accounts, and own ROI reporting.

Qualifications

• 8-10 years in B2B SaaS marketing with demand/gen focus.
• Proven pipeline and revenue impact with CAC/ROAS data.
• Experience with self-service/PLG and sales-led enterprise motions.
• Lifecycle and growth marketing fluency.
• Experience building ABM for high-value accounts.
• Hands-on paid acquisition on search and social.
• Experience owning a marketing budget with accountability.
• HubSpot proficiency and modern analytics stack.
• Experience hiring a lean in-house team.
• Startup and agency experience.

Responsibilities

• Own end-to-end marketing strategy: demand gen, ABM, lifecycle, field events.
• Manage and allocate the marketing budget with ROI accountability.
• Build and scale ABM motion for PE-backed home services accounts.
• Lead three direct reports: growth/demand, field events, lifecycle.
• Define marketing ROI framework and reporting.
• Partner with Sales to improve lead quality and funnel metrics.
• Set lifecycle strategy and direct programs.
• Scope Product Marketing needs via sprint contractors.
• Lead go-to-market for new product launches and verticals.

Skills

Demand generation

Growth marketing

Performance marketing

ABM programs

Lifecycle marketing

Team leadership

B2B marketing

Tools

HubSpot

Google Ads

LinkedIn Ads

GA4

Job description

LettrLabs is seeking its first Marketing Leader to own end-to-end marketing, from demand generation to lifecycle and field events. You will build the demand engine, lead a team of three, and ensure every program ties back to revenue.

The role sits onsite at our newly opened LA headquarters and focuses on pipeline growth over brand play. You will manage a lean in-house team, drive ABM for high-value accounts, and own ROI reporting.