Director, ABM & Revenue Growth

Lumin Digital; United States; Remote; USD 150,000 - 190,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with match

Flexible PTO

Paid holidays

Parental leave

Cell phone stipend

Tuition reimbursement

Job summary

Lumin Digital in the United States is seeking a Marketing Director to build account-based engagement initiatives within the install base, driving pipeline growth through cross-sell and upsell. You will equip AEs with the right message for the right contact at the right time.

You will partner with CX and product marketing to prioritize high-value accounts, develop tailored content, and establish KPIs to measure ABX effectiveness, using HubSpot and other marketing automation tools.

Qualifications

• 7 years of progressive B2B marketing experience, with ABM focus.
• Proven ABM program development for enterprise or fintech sectors.
• Strong cross-functional collaboration and stakeholder influence.

Responsibilities

• Develop, implement, and optimize ABM for the install base.
• Translate audits/whitespace into AE conversation priorities.
• Collaborate with CX and product marketing to segment high-value accounts.
• Create bespoke content and outreach sequences for priority accounts.
• Develop tailored content addressing client needs.
• Set KPIs and report on ABX campaign performance.
• Ensure alignment across CX, marketing, and product teams.
• Use marketing automation and CRM tools to manage outreach.
• Perform other duties as assigned.

Skills

ABM strategy

Cross-functional leadership

Marketing automation

HubSpot

B2B SaaS marketing

Data analysis

Content development

Customer segmentation

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

HubSpot

CRM systems

Marketing automation

Job description

Lumin Digital in the United States is seeking a Marketing Director to build account-based engagement initiatives within the install base, driving pipeline growth through cross-sell and upsell. You will equip AEs with the right message for the right contact at the right time.

You will partner with CX and product marketing to prioritize high-value accounts, develop tailored content, and establish KPIs to measure ABX effectiveness, using HubSpot and other marketing automation tools.