Head of Growth

Confidentiel; Tampa (FL); On-site; USD 140,000 - 190,000; Full time

Job summary

Confidentiel is seeking a hands-on Director of Growth Marketing to lead customer acquisition and demand generation across multiple software platforms. You will own the marketing function, collaborate with executive leadership, and drive strategies that increase brand visibility and qualified inbound leads.

The ideal candidate is a strategic thinker and executor who identifies opportunities, builds compelling campaigns, and brings them to life, with experience in SaaS or technology and a startup

Qualifications

• Proven track record in B2B growth marketing and demand generation.
• Experience in digital marketing across multiple channels.
• Strong content development and campaign execution skills.

Responsibilities

• Own and execute marketing strategies focused on inbound leads and revenue growth.
• Develop creative content and campaigns across LinkedIn, social media, email, and digital channels.
• Build brand awareness and position products across customer segments.
• Manage and optimize SEO, paid advertising, and lead generation campaigns.
• Partner with sales and leadership to align marketing with business objectives.
• Track performance, analyze results, and improve lead generation and conversion.
• Help build a scalable marketing function as the company grows.

Skills

B2B growth marketing

Demand generation

Digital marketing

Content marketing

Multi-channel campaigns

Tools

LinkedIn marketing

SEO

PPC advertising

Job description

We're partnering with a growing B2B technology company to hire a hands-on Director of Growth Marketing who will lead customer acquisition and demand generation across multiple software platforms.

This is an opportunity to build and own the marketing function, working directly with executive leadership to develop strategies that increase brand visibility, generate qualified inbound leads, and drive business growth.

The ideal candidate is both a strategic thinker and an executor, someone who can identify opportunities, develop compelling campaigns, and personally bring them to life.

What You'll Do

• Own and execute marketing strategies focused on generating qualified inbound leads and driving revenue growth.
• Develop creative, compelling content and campaigns across LinkedIn, social media, email, and digital channels.
• Build brand awareness and position products effectively across different customer segments.
• Manage and optimize digital marketing initiatives, including SEO, paid advertising, and lead generation campaigns.
• Partner closely with sales and executive leadership to align marketing efforts with business objectives.
• Track campaign performance, analyze results, and continuously improve lead generation and conversion.
• Help build a scalable marketing function as the company grows.

What We're Looking For

• Proven experience in B2B growth marketing, demand generation, or digital marketing, ideally within SaaS or technology.
• Demonstrated success generating qualified leads and measurable business results.
• Strong creative instincts, content development, and marketing strategy capabilities.
• Hands-on experience executing digital campaigns and managing multiple marketing channels.
• Experience working in a startup or lean, fast-growing organization.
• Entrepreneurial, resourceful, self-directed, and comfortable owning strategy through execution.
• Strong communication skills and ability to collaborate with sales and leadership.