Senior Brand and Content Marketer

Ladders; United States; Remote; USD 117,000 - 135,000; Full time

Benefits offered by this job

Health insurance

401(k)

Vision insurance

Dental insurance

Disability insurance

Life insurance

Flexible Spending Accounts

Generous PTO

Work-from-home stipend

Remote-friendly environment

Learning & growth opportunities

Job summary

Ladders is seeking a Senior Brand and Content Marketer for a remote role in the healthcare space. You will shape the market voice, translate complex value into clear content, and own brand storytelling across channels, with a focus on thought leadership, campaigns, sales enablement, and executive presence.

Working with growth marketing and creative teams, you will ensure consistency and quality across external-facing materials that support awareness and demand.

Qualifications

• 4-6 years of experience in B2B content marketing, brand, or communications.
• Portfolio of published work showing executive or organizational voice.
• Direct marketing experience in healthcare, health technology, or regulated industries.

Responsibilities

• Develop thought leadership and brand narrative through articles and market commentary.
• Produce campaign content, including copy for landing pages and emails.
• Create sales enablement materials such as battlecards and case studies.
• Ensure messaging consistency across all external assets and materials.
• Manage social media content and executive presence.
• Oversee website copy in collaboration with the growth marketing director.
• Direct freelance designers to maintain creative quality.

Skills

Content marketing

Brand storytelling

Thought leadership

Sales enablement

Executive presence

Social media management

Job description

For our client, we are seeking a Senior Brand and Content Marketer to join the team of a leader in the Healthcare space.

This role will shape the organization’s market voice and help translate complex healthcare value into clear, compelling content. You will own brand storytelling across channels, with a focus on thought leadership, campaign messaging, sales enablement, and executive presence. In close partnership with growth marketing and creative collaborators, you will help ensure consistency and quality across external-facing materials that support awareness and demand.

Location: Remote

Compensation: $117,000 – $135,000 annually

Responsibilities

• Develop thought leadership and brand narrative through articles and market commentary
• Produce campaign content, including copy for landing pages and emails
• Create sales enablement materials such as battlecards and case studies
• Ensure messaging consistency across all external assets and materials
• Manage social media content and executive presence
• Oversee website copy in collaboration with the growth marketing director
• Direct freelance designers to maintain creative quality

Qualifications

• 4-6 years of experience in B2B content marketing, brand, or communications
• Portfolio of published work showcasing executive or organizational voice
• Direct marketing experience in healthcare, health technology, or a regulated industry

Benefits

• Competitive compensation package including base, bonus, and equity
• Quality health insurance
• Traditional 401(k) plan included
• Vision, dental, disability, and life insurance coverage
• Flexible Spending Accounts offered
• Generous paid time off (PTO)
• Work flexibility, including a work-from-home stipend
• Remote-friendly work environment
• Collaborative workplace culture that values employee contributions
• Opportunities for learning and professional growth

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.