Head of Marketing

Wellness Coach; United States; À distance; USD 150 000 - 180 000; Plein temps

Avantages offerts par ce poste

Medical, dental, vision

Remote in the U.S.

Generous PTO

401(k) and financial coaching

Wellness rewards

Team retreats and mentorship

Résumé du poste

Wellness Coach in the United States is seeking a Head of Growth Marketing to scale demand from HR and benefits leaders. You will own lead generation, referrals, and in‑house AI‑driven campaigns, reporting to the CEO and building the marketing, website and events function.

The role requires 7+ years in B2B SaaS growth, HR‑tech experience, HubSpot expertise, and hands‑on campaign management. You’ll lead a small team and drive strategy across paid, inbound, partnerships and events.

Qualifications

• 7+ years in B2B SaaS demand generation or growth marketing.
• Experience marketing to HR/benefits or total-rewards buyers.
• AI-native execution: campaigns, copy, sequences and analysis.
• Hands-on with LinkedIn and Google Ads and outbound programs.
• HubSpot automation, segmentation, reporting and attribution.

Responsabilités

• Scale HR-direct demand with LinkedIn/Google Ads and content for booked demos.
• Grow referrals through a structured program with partners and customers.
• Own lead generation; run in-house AI-driven campaigns.
• Lead HubSpot usage: segmentation, lifecycle stages, scoring, nurture and attribution.
• Manage the marketing, website and events team and set priorities.
• Support partnerships: events, webinars, co-marketing and broker materials.
• Track pipeline and cost per qualified demo by channel.

Connaissances

B2B SaaS growth marketing

Demand generation

Team leadership

AI-driven campaigns

Outils

HubSpot

Claude AI

LinkedIn Ads

Google Ads

Description du poste

Wellness Coach is a global wellness platform that inspires and engages workforces through personalized wellness offerings — challenges, personal and leadership coaching, rewards & recognition, Next-Gen EAP and weight management. We integrate with Microsoft Teams, Slack and Zoom, and we're backed by Softbank NY, Zoom Ventures and Accomplice.

About the Role

Job Title: Head of Growth Marketing

Compensation: $150K-$180K (Total Comp)

Location: Remote (USA)

We're hiring our first growth marketing leader to scale demand from HR and benefits leaders. Referrals, LinkedIn and paid search are already producing pipeline — your job is to turn them into a repeatable engine and bring our lead generation fully in-house with AI-run campaigns. You'll report to the CEO, lead our marketing, website and events team, own HubSpot end to end, and support our partnerships and broker efforts.

About Us

Wellness Coach is a global wellness platform that inspires and engages workforces through personalized wellness offerings — challenges, personal and leadership coaching, rewards & recognition, Next-Gen EAP and weight management. We integrate with Microsoft Teams, Slack and Zoom, and we're backed by Softbank NY, Zoom Ventures and Accomplice.

Why Join Us?

• Impact: Build the growth engine for an AI‑first wellness platform used by employers across the US.
• Growth: Shape the function from the ground up as the company scales.
• Autonomy: Own the plan, the budget and the results, with a direct line to the CEO.

What You'll Do

• Scale HR-direct demand: Own LinkedIn ads, Google Ads and content that turn HR, benefits and total‑rewards leaders into booked demos.
• Grow referrals: Build a structured referral program with customers and partners.
• Own lead generation: Take over our outsourced lead gen and run it in-house with AI‑driven campaigns.
• Own HubSpot: Run segmentation, lifecycle stages, lead scoring, nurture and attribution so sales trusts the data.
• Lead the team: Manage our marketing, website and events team and set its priorities.
• Support partnerships: Deliver the marketing our partnerships and broker efforts need — events, webinars, co‑marketing and broker materials.
• Report on results: Track pipeline and cost per qualified demo by channel; double down on what works, cut what doesn’t.

What You Bring

• Experience: 7+ years in B2B SaaS demand generation or growth marketing, including owning a pipeline number.
• HR-tech or benefits background: Experience marketing to HR, benefits or total‑rewards buyers.
• AI‑native execution: You build and run campaigns with AI tools (e.g. Claude) end to end — targeting, copy, sequences and analysis — and can show us how.
• Paid and outbound: Hands‑on with LinkedIn and Google Ads, and with running outbound programs.
• HubSpot expertise: Deep, hands‑on HubSpot marketing automation, segmentation and reporting.
• Player‑coach: You lead a small team and still build campaigns, write copy and work in the CRM yourself.

What We Offer

• Company‑paid medical, dental and vision, plus unlimited personal coaching and EAP
• Remote within the U.S.
• Generous PTO, wellness days and recharge breaks
• 401(k) and financial coaching
• Wellness and lifestyle rewards
• Executive coaching and mentorship
• Team retreats and offsites
• A purpose‑driven culture
• Wellness Coach is an equal opportunity employer committed to diversity, equity, and inclusion. We welcome applicants of all backgrounds and experiences.