Head of Field Marketing, ABM & Growth Engines

Serval; San Francisco (CA); Remoto; USD 180.000 - 240.000; Tempo integral

Resumo da vaga

Serval is seeking an accomplished Field Marketing leader to drive the Mid-Market, Enterprise, and Majors segments. You will own the go-to-market programs, design scalable ABM playbooks, and collaborate with sales leaders to generate predictable pipeline and revenue across regions.

You’ll build repeatable, high-impact programs, optimize via templated sequences and robust reporting, and lead a team of field marketers to scale operations while managing budgets and metrics.

Qualificações

• 7-10+ years in field marketing, ABM, or demand generation.
• Proven track record building scalable, repeatable field programs that drove pipeline and revenue.
• Experience managing a team of field marketers.
• Deep experience partnering with sales leaders and large AE teams.
• Strong operational skills with Salesforce, HubSpot (or similar), sales engagement tools, event platforms, and intent tools.
• Strong data skills.
• Comfortable with 25% travel.

Responsabilidades

• Own the field marketing strategy for Mid-Market, Enterprise, and Majors.
• Design the repeatable program portfolio: regional dinners, roadshows, executive roundtables, happy hours, conferences, and ABM across direct mail, gifting, and digital—tuned to each segment with a playbook, budget, and success metrics.
• Refine the machine behind every program: templated invite sequences, AE follow-up motions, and Salesforce campaign tracking, so your team runs it consistently.
• Partner with segment VPs and RVPs on territory plans, target account lists, and quarterly priorities.
• Partner with Global Events to maximize your segments’ pipeline from flagship conferences and owned events.
• Own the segments' budget and reporting; ensure pipeline sourced and influenced, meetings booked, and AE follow-up.
• Lead and grow the team: set goals, coach, hire, and lead from the front.

Conhecimentos

Field marketing

ABM & Demand Gen

Team leadership

Sales collaboration

Data-driven

Travel flexibility

Ferramentas

Salesforce

HubSpot

Amplemarket

Outreach

6sense

Demandbase

Descrição da vaga

Serval is seeking an accomplished Field Marketing leader to drive the Mid-Market, Enterprise, and Majors segments. You will own the go-to-market programs, design scalable ABM playbooks, and collaborate with sales leaders to generate predictable pipeline and revenue across regions.

You’ll build repeatable, high-impact programs, optimize via templated sequences and robust reporting, and lead a team of field marketers to scale operations while managing budgets and metrics.