VP Field Marketing — Scale AI-Driven Enterprise Pipeline

serval.com; San Francisco (CA); Presencial; USD 150.000 - 210.000; Jornada completa

Descripción de la vacante

Serval, an AI-native enterprise service management platform based in San Francisco, seeks a seasoned Head of Field Marketing. You will own the field marketing strategy for Mid-Market, Enterprise, and Majors, building scalable programs and driving pipeline across multiple regions.

You will lead a team of field marketers, partner with sales leaders, and optimize campaigns with data-driven ROI. This role emphasizes ownership, rapid iteration, and measurable impact on enterprise accounts.

Formación

• 7–10+ years in field marketing or demand generation.
• Proven ability to build scalable, repeatable field programs.
• Experience leading a team of field marketers.
• Strong collaboration with sales leaders and AE teams.
• Proficient with Salesforce, HubSpot, and engagement tools.

Responsabilidades

• Own field marketing strategy across Mid-Market, Enterprise, and Majors.
• Design the repeatable program portfolio: regional dinners, roadshows, conferences, ABM.
• Refine the machine behind programs: templated invite sequences and Salesforce tracking.
• Partner with segment VPs and RVPs on territory plans and priorities.
• Partner with Global Events to maximize pipeline from flagship conferences and owned events.
• Own budgets and reporting; drive ROI decisions and program dollars.
• Lead and grow the field marketing team across regions.

Conocimientos

Field marketing

ABM

Demand generation

Leadership

Data-driven decisions

ROI optimization

Herramientas

Salesforce

HubSpot

Sales engagement tools

Event platforms

Intent tools

Descripción del empleo

Serval, an AI-native enterprise service management platform based in San Francisco, seeks a seasoned Head of Field Marketing. You will own the field marketing strategy for Mid-Market, Enterprise, and Majors, building scalable programs and driving pipeline across multiple regions.

You will lead a team of field marketers, partner with sales leaders, and optimize campaigns with data-driven ROI. This role emphasizes ownership, rapid iteration, and measurable impact on enterprise accounts.