West Coast Senior Field Marketing & ABM Lead

serval.com; San Francisco (CA); Sur place; USD 150 000 - 230 000; Plein temps

Résumé du poste

Serval is hiring a Senior Field Marketing & ABM Manager to partner with Strategic Sales and run high-impact field programs across segments. You will execute 1:1 ABM plays for our most strategic accounts and shape field marketing experiences to open doors, build trust, and move deals forward.

This role will grow with our West Coast presence—expect increasing scope, budget, and responsibility as we scale, with travel as needed and collaboration with Sales to optimize pipeline and revenue.

Qualifications

• 5-7+ years experience in field, experiential, and ABM marketing.
• Proficiency with Salesforce, Hubspot (or similar), and intent tools (6sense, Demandbase, or similar).
• Proven track record of running regional field programs, account-based campaigns, or growth programs that drove measurable pipeline and revenue.
• Strong data analysis skills. You can build reports, interpret metrics, and make data-driven decisions.
• Deep experience partnering with Sales teams and marketing to Enterprise and Strategic companies.
• Creative thinker who can turn a vague goal into a concrete, compelling plan and crush the execution.
• Comfortable moving fast, experimenting, and adjusting in real time.
• Strong collaborator who earns trust with Sales quickly.
• Comfortable with 25% travel, up to 50% seasonally.

Responsabilités

• Define the West Coast go-to-market strategy for field programs: what we do, where we show up, and how we win in this market.
• Design 1:1, 1:few, and 1:many field marketing experiences [regional dinners, happy hours, hackathons, out of the box experiences, etc] that align to active opportunities and target accounts.
• Orchestrate ABM programs with Strategic accounts across channels: direct mail, events, digital, gifting, & content.
• Partner with Sales to understand territory priorities, account dynamics, and pipeline gaps - then actively participate in deal strategy, not just event execution.
• Track impact through account engagement, pilots started, velocity, and closed-won revenue.
• Create tight feedback loops with Sales leadership to continuously improve territory strategy and program effectiveness.
• Test unconventional tactics. Push boundaries. Try things that make people's jaws drop.

Connaissances

Field marketing

ABM marketing

Data analysis

Sales collaboration

Outils

Salesforce

HubSpot

6sense

Demandbase

Description du poste

Serval is hiring a Senior Field Marketing & ABM Manager to partner with Strategic Sales and run high-impact field programs across segments. You will execute 1:1 ABM plays for our most strategic accounts and shape field marketing experiences to open doors, build trust, and move deals forward.

This role will grow with our West Coast presence—expect increasing scope, budget, and responsibility as we scale, with travel as needed and collaboration with Sales to optimize pipeline and revenue.