Strategic ABM & Field Marketing Lead

Serval; San Francisco (CA); On-site; USD 250,000 - 340,000; Full time

Job summary

Serval is an AI-native automation platform transforming how enterprises operate. We build intelligent agents that turn natural language into production workflows across IT, HR, Finance, and more.

This is a high-impact field marketing leadership role in San Francisco. You'll own 1:1 ABM programs for Strategic accounts, partner with senior sales leaders, design executive experiences, guide a growing team, and drive pipeline with strategic plays and events.

Qualifications

• 7-10+ years in field, ABM, or executive marketing, with at least 3 years focused on Strategic, Global, or Fortune 500 accounts.
• Proven track record of 1:1 ABM programs that opened doors and drove measurable pipeline and closed-won revenue on large, complex deals.
• Experience marketing to C-suite and senior IT buyers (CIOs, CISOs, VPs of IT), with long sales cycles and large buying committees.
• Deep experience partnering with senior sales leaders. You earn trust fast and act as a true deal partner.
• Strong operational skills with Salesforce, HubSpot (or similar), sales engagement tools (Amplemarket, Outreach, or similar), event platforms, and intent tools (6sense, Demandbase, or similar).
• Strong data skills. You can build reports, interpret account signals, and make data-driven decisions.
• Creative thinker who turns a vague goal into a concrete, compelling plan and crushes the execution.
• Experience building playbooks and managing a team of field or ABM marketers: setting goals, coaching, and growing people.
• Comfortable with 25% travel with variances seasonally

Responsibilities

• Own the field marketing strategy for the Strategic segment: which accounts we go after, how we show up, and how we win.
• Lead your team in building and running 1:1 ABM programs in partnership with the VP and regional RVPs of Strategic Sales, using multi-threaded plays across events, direct mail, gifting, digital, and custom content to reach every stakeholder in the buying group.
• Set the bar for the executive-level experiences your team designs: intimate dinners, private briefings, executive roundtables, VIP moments at flagship events, and out-of-the-box plays that make people's jaws drop.
• Sit in on deal strategy, not just event execution. Ensure your team knows the pipeline, the champions, and the blockers on every account your team owns.
• Partner with Global Events to turn Serval's biggest moments (Summit, flagship conferences, CAB) into tailored experiences for Strategic accounts.
• Carry a pipeline target for the Strategic segment and own the budget. Track impact through meetings, pilots started, deal velocity, closed-won revenue, and program efficiency over time.
• Manage the field marketers covering Strategic accounts: set goals, coach, and hire as we scale. Raise the bar by leading from the front: run plays yourself, get into the weeds on the biggest accounts, and use what you learn to level up the team.

Skills

Field marketing

ABM

Executive marketing

C-suite marketing

Team leadership

Sales alignment

Data-driven decisions

Marketing ops

Travel readiness

Tools

Salesforce

HubSpot

Amplemarket

Outreach

6sense

Demandbase

Job description

Serval is an AI-native automation platform transforming how enterprises operate. We build intelligent agents that turn natural language into production workflows across IT, HR, Finance, and more.

This is a high-impact field marketing leadership role in San Francisco. You'll own 1:1 ABM programs for Strategic accounts, partner with senior sales leaders, design executive experiences, guide a growing team, and drive pipeline with strategic plays and events.