Head of Experiential Group Sales

Area-15; Las Vegas (NV); On-site; USD 70,000 - 110,000; Full time

Job summary

AREA15 Las Vegas is seeking a Group Sales Manager to grow our group sales business across attractions, experiences, and F&B. Drive outbound outreach, build partnerships, and develop repeatable group products to increase attendance and incremental revenue.

Responsible for schools, youth groups, corporate outings, and tour operators while coordinating with Venue Strategy, Marketing, and Operations to ensure operational feasibility and scalable offerings.

Qualifications

• 3+ years of sales, hospitality, attractions, entertainment, tourism, ticketing, or group-sales experience preferred.
• Proven ability to generate new business through outbound prospecting.
• Strong relationship-building and partnership-development skills.
• Experience selling experiences, attractions, hospitality, or entertainment preferred.
• Knowledge of CRM and sales reporting systems.

Responsibilities

• Develop and execute a proactive group sales strategy to generate incremental visitation and revenue.
• Prospect, cultivate, and close group business across schools, youth organizations, sports teams, and corporate groups.
• Build an outbound prospecting cadence through email, phone, and in-market relationship building.
• Maintain an active pipeline from outreach through booking and post-visit follow-up.
• Partner with venues and marketing to develop simple, repeatable group products.
• Drive group ticket revenue across AREA15 experiences and packages.
• Represent AREA15 at sales opportunities, events, and industry networking functions.
• Own group sales revenue targets and report on key metrics and profitability.

Skills

Group sales

Outbound prospecting

Relationship-building

Communication skills

Sales reporting

Tools

CRM software

Microsoft Excel

Microsoft Outlook/Word

Job description

AREA15 Las Vegas is seeking a Group Sales Manager to grow our group sales business across attractions, experiences, and F&B. Drive outbound outreach, build partnerships, and develop repeatable group products to increase attendance and incremental revenue.

Responsible for schools, youth groups, corporate outings, and tour operators while coordinating with Venue Strategy, Marketing, and Operations to ensure operational feasibility and scalable offerings.