Group Sales Manager

AREA15 Las Vegas, LLC.; Las Vegas (NV); On-site; USD 60,000 - 95,000; Full time

Job summary

AREA15 Las Vegas is seeking a Group Sales Manager to build and grow the district's group sales business through proactive outreach and strategic partnerships. You will package AREA15 attractions, experiences, F&B, and ticket products into sellable group offerings, focusing on schools, youth organizations, sports teams, and corporate groups.

You will drive group ticket revenue across AREA15 experiences and collaborate with Marketing, Venue Strategy, and Operations to create repeatable, profitable

Qualifications

• 3+ years of sales, hospitality, attractions, or group-sales experience.
• Strong relationship-building and partnership development.
• Ability to think commercially and package existing products.
• Excellent written and verbal communication skills.
• Experience with CRM and sales reporting systems.

Responsibilities

• Develop proactive group sales strategy to generate visitation and revenue.
• Prospect, cultivate, and close group business across key segments.
• Build outbound prospecting cadence via email, phone, networking, and in-market relationships.
• Maintain an active pipeline from outreach through booking and post-visit follow-up.
• Partner with Marketing, Operations to develop simple, repeatable group products.
• Represent AREA15 at sales opportunities, events, and industry networking functions.

Skills

Sales experience

Hospitality experience

Attractions experience

Group sales

Relationship building

Communication skills

CRM proficiency

Pipeline management

Negotiation

Outreach prospecting

Tools

CRM software

Microsoft Office

Job description

ABOUT AREA15 LAS VEGAS
AREA15, located parallel to the Las Vegas Strip, represents the world's first purpose-built immersive entertainment district offering live events, distinctive attractions, interactive art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and much more. AREA15's curated mix of dynamic destinations-including LIFTOFF Bar and Ride, Meow Wolf's Omega Mart, Dueling Axes, Five Iron Golf, Kaia, The Beast, Wink World: Portals Into the Infinite, Museum Fiasco, Dopeameme Institute for Pleasure Research (D.I.P.R.), JOHN WICK EXPERIENCE and many more-represents what's next in experiential entertainment. With a robust, ever-changing roster of concerts, events, immersive art exhibitions, out-of-this-world nightlife and boundary-pushing production shows, AREA15 attracts visitors of all ages. Zone 2: The Terminals at the AREA15 District welcomes Universal Destinations & Experiences' new, year-round horror entertainment experience Universal Horror Unleashed, Felix & Paul Studios' Interstellar Arc, The Escape Game/Great Big Game Show and many more coming soon!
Follow on Instagram and Facebook: @AREA15Official; and YouTube: AREA15. Hashtag: #AREA15.
AREA15 is an equal opportunity employer and values diversity. We are committed to complying with all federal, state and local laws providing equal opportunities and all other employment laws and regulations.

Position Group Sales Manager

DESCRIPTION

AREA15 is an immersive entertainment and event destination that blends art and music in a dynamic environment. We are a hub for creativity, innovation, and unique experiences. Join us and be part of a team that thrives on imagination and passion.

The Group Sales Manager is responsible for building and growing AREA15's group sales business through proactive outreach, strategic partnerships, and the development of repeatable group products that drive attendance and incremental revenue across the district. This role owns organized group business outside of Private Events - including schools, youth organizations, sports teams, social groups, associations, tour and travel groups, and corporate outings - and is responsible for packaging AREA15 attractions, entertainment venues, food and beverage, and ticket products into sellable group offerings. This is an outbound-focused role combining revenue generation with product development.

RESPONSIBILITIES AND DUTIES:

• Develop and execute a proactive group sales strategy to generate incremental visitation and revenue across AREA15 attractions, experiences, F&B, and owned-and-operated venues
• Prospect, cultivate, and close group business across key segments: schools, youth organizations, sports and performance teams, university/alumni groups, corporate and employee groups, local social clubs, tour operators, travel trade partners, and celebration groups
• Build and maintain an outbound prospecting cadence through email, phone, networking, sales calls, and in-market relationship building
• Maintain an active pipeline of prospective and repeat group customers, managing opportunities from outreach through booking and post-visit follow-up
• Partner with Venue Strategy, Ticketing, Attractions, F&B, Marketing, and Operations to develop group products that are simple to sell and operationally repeatable
• Evaluate and improve existing group packages based on sales performance, demand, margin, and operational feasibility
• Serve as a key commercial driver for organized group business into Bullseye Social and Asylum Bar + Arcade, developing recurring programming (leagues, tournaments, mixers, college and industry nights) to increase utilization during lower-demand periods
• Drive group ticket revenue across AREA15 Experience Passes and eligible attractions, packaging multiple experiences into half-day, full-day, and evening itineraries
• Build group-sales distribution channels through student travel companies, tour operators, hotel partners, schools, universities, sports organizations, and corporate HR/employee-engagement teams
• Represent AREA15 at relevant sales opportunities, community events, and industry networking functions
• Own group sales revenue targets and report on key metrics including group revenue, attendance, average revenue per guest, new vs. repeat business, and package profitability
• Maintain accurate pipeline and booking data and provide forecasting to commercial leadership
• Partner with Private Event Sales to route leads appropriately, keeping Group Sales focused on standardized, repeatable products while highly customized events transition to Private Events
• Collaborate with Marketing on sales collateral and audience-specific campaigns, and with Operations to ensure packages are operationally executable
• Respond to time-sensitive matters promptly and effectively
• Demonstrate AREA15's ART! service standards in all guest and partner interactions
• Demonstrated ability to effectively use AI-enabled tools and technology to improve productivity, efficiency, and decision-making.
• Demonstrate ART! (AREA15's service standards) in every guest interaction.
• Adhere to department and company policies and procedures.
• Maintain a professional, polished appearance in line with AREA15 standards.
• Work various shifts, including nights, weekends, and holidays.
• Perform other work-related duties as assigned.

Location AREA15 Las Vegas

Full-Time/Part-Time Full-Time

EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

QUALIFICATIONS & SKILLS

• Applicants must be 21 years of age or older
• Proof of eligibility to work in the United States
• Comfortable working in a creative, entrepreneurial start-up environment, introducing new concepts and innovations.
• 3+ years of sales, hospitality, attractions, entertainment, tourism, ticketing, or group-sales experience preferred
• Demonstrated ability to generate new business through outbound prospecting
• Strong relationship-building and partnership-development skills
• Experience selling experiences, attractions, hospitality, or entertainment preferred
• Ability to think commercially and creatively about packaging existing products
• Strong organizational, pipeline-management, and follow-up skills
• Ability to collaborate across sales, marketing, operations, ticketing, and venue teams
• Strong written and verbal communication skills
• Experience with CRM and sales reporting systems preferred
• Ability to understand, speak, read, and write the English language.
• Embraces emerging technologies, including AI, to improve efficiency, innovation, and business results.
• Demonstrates the ability to effectively leverage AI tools while exercising sound judgment, protecting confidential information, and complying with company policies.
• Computer skills in Microsoft applications. (Excel, Outlook, Word, etc.)
• Availability for varied shifts, including evenings, weekends, and holidays.
• Ability to work in an environment subject to varying levels of noise, crowds, flashing lights, and smoke.
• Ability to work in all weather conditions including but not limited to extreme heat, sun exposure, wind, rain, extreme cold.

This position is currently accepting applications.