Head of Digital Marketing & Strategy (Remote)

Blacksmith Agency LLC; Chicago (IL); Remote; USD 150,000 - 210,000; Full time

Job summary

Blacksmith Agency LLC in the United States is seeking a VP of Digital Marketing to lead the PPC and SEO function. You will oversee the PPC strategist and the SEO strategist, own channel strategy, and decide budget direction as accounts scale.

This is a management seat, not an individual contributor role, and the strategists will execute while you guide delivery. You will own audits quality, client results, and reporting honesty, handle escalation when accounts underperform, and lead hiring for

Qualifications

• 7+ years across paid media and SEO; owning one channel while adjacent is not counted.
• Comfortable being the client-facing owner when an account underperforms.
• Agency experience carrying many accounts at once.
• Proven ability to diagnose and lead improvements with a data-driven approach.

Responsibilities

• Lead the PPC and SEO strategies and own channel direction.
• Set quality standards, audits, reporting, and accountability for the team.
• Ensure client results and transparent attribution reporting.
• Escalate and guide fixes when accounts are at risk and speak on calls with clients.
• Plan hiring for the department and conduct first-round interviews.

Skills

Team leadership

Strategic thinking

Client-facing communication

Agency experience

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Advertising

Job description

Blacksmith Agency LLC in the United States is seeking a VP of Digital Marketing to lead the PPC and SEO function. You will oversee the PPC strategist and the SEO strategist, own channel strategy, and decide budget direction as accounts scale.

This is a management seat, not an individual contributor role, and the strategists will execute while you guide delivery. You will own audits quality, client results, and reporting honesty, handle escalation when accounts underperform, and lead hiring for