Head of Digital Marketing - PPC & SEO Leader (Remote)

Blacksmith Agency LLC; Minneapolis (MN); Remote; USD 150,000 - 250,000; Full time

Job summary

Blacksmith Agency seeks a VP of Digital Marketing to lead the PPC and SEO practice. You will guide the department, set strategy, and own performance. The PPC and SEO strategists report to you and are the specialists in their channels.

Right now nobody owns this function, which is the whole reason this seat is open. This is a management seat, not an senior individual contributor role. You will own channel strategy, budget direction, client-facing stewardship, and hiring plans, while the

Qualifications

• 7+ years across paid media and SEO.
• Depth in Google Ads, GA4, Search Console, Meta and Microsoft Ads.
• One account you turned around with measurable impact.
• Comfortable being the client-facing owner when an account is underperforming.
• Agency experience carrying many accounts at once.

Responsibilities

• Own the PPC and SEO strategists: quality bar, development, reviews, and escalations.
• Set the standard for audits, reporting, and account deliverables.
• Own client results across the function and ensure reporting integrity.
• Manage account risk: diagnose, direct the strategist, and join client calls.
• Define channel strategy and budget allocation as accounts scale.
• Define what we tell sales we can credibly deliver.
• Plan the hiring for the department and conduct first-round interviews.

Job description

Blacksmith Agency seeks a VP of Digital Marketing to lead the PPC and SEO practice. You will guide the department, set strategy, and own performance. The PPC and SEO strategists report to you and are the specialists in their channels.

Right now nobody owns this function, which is the whole reason this seat is open. This is a management seat, not an senior individual contributor role. You will own channel strategy, budget direction, client-facing stewardship, and hiring plans, while the