Head of Performance Marketing & Strategy (Remote)

Blacksmith Agency LLC; Baltimore (MD); Remote; USD 140,000 - 200,000; Full time

Job summary

Blacksmith Agency seeks a Director of Digital Marketing to lead our PPC and SEO practice across multifamily, B2B and technical clients. You will guide the PPC and SEO strategists, set quality standards, and own budget allocation and client outcomes.

You will manage channel strategy, oversee audits and reporting, and partner with sales to define what we can credibly deliver. This is a leadership role with client-facing responsibilities.

Qualifications

• 7+ years across paid media and SEO.
• Depth in Google Ads, GA4, Search Console, Meta and Microsoft Ads.
• Agency experience carrying many accounts.
• Comfortable being client-facing owner when accounts underperform.
• Own channel strategy and budget allocation as accounts scale.

Responsibilities

• Own channel strategy across PPC and SEO.
• Lead and review work of PPC/SEO strategists.
• Ensure reporting accuracy and honest client communications.
• Own client relationships when accounts underperform and escalate as needed.
• Contribute to hiring plans and first-round interviews for your team.

Skills

Team leadership

Strategic planning

Client communication

Paid media & SEO

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Job description

Blacksmith Agency seeks a Director of Digital Marketing to lead our PPC and SEO practice across multifamily, B2B and technical clients. You will guide the PPC and SEO strategists, set quality standards, and own budget allocation and client outcomes.

You will manage channel strategy, oversee audits and reporting, and partner with sales to define what we can credibly deliver. This is a leadership role with client-facing responsibilities.