Director of PPC & SEO Strategy (Remote)

Blacksmith Agency LLC; Tampa (FL); Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

Remote work (USA, Canada or South Afr)

Job summary

Blacksmith Agency is seeking a Digital Marketing Director to lead the PPC and SEO functions. You will oversee the PPC strategist and SEO strategist, shaping channel strategy, audits, reporting standards, and client communication. This is a remote leadership role reporting to the founder as the department grows.

You will own client results, diagnose at-risk accounts, and guide the team through complex campaigns, with plans for hiring and first-round interviews within a quarter.

Qualifications

• 7+ years across paid media and SEO.
• Owns one channel while coordinating with the other.
• Deep knowledge of Google Ads, GA4, Search Console, Meta, Microsoft Ads.
• Proven account turnaround with measurable results.
• Strong client-facing leadership.

Responsibilities

• Set quality bar and reviews for PPC and SEO teams.
• Define audits, reporting standards and ensure delivery.
• Deliver client results and audit attribution/GA4 accuracy.
• Diagnose at-risk accounts and direct fixes with clients.
• Plan channel strategy and budget allocation as accounts scale.
• Convey credible capabilities to sales before bidding.
• Hire and interview the department team in the first quarter.

Skills

Leadership

Strategic planning

Client facing

Team management

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Job description

Blacksmith Agency is seeking a Digital Marketing Director to lead the PPC and SEO functions. You will oversee the PPC strategist and SEO strategist, shaping channel strategy, audits, reporting standards, and client communication. This is a remote leadership role reporting to the founder as the department grows.

You will own client results, diagnose at-risk accounts, and guide the team through complex campaigns, with plans for hiring and first-round interviews within a quarter.