Head of Digital Marketing: PPC & SEO Strategy (Remote)

Blacksmith Agency LLC; New Orleans (LA); Remote; USD 120.000 - 180.000; Vollzeit

Zusammenfassung

Blacksmith Agency is seeking a Director of Digital Marketing to lead the PPC and SEO function for our multifamily, B2B, and technical clients. You will own channel strategy, budget allocation, and the overall department performance, while the PPC and SEO strategists execute the plans.

This is a management seat, not an IC role. You will not be building campaigns; your strength is shaping strategy, governance, and client-facing delivery, ensuring transparent reporting and measurable results for

Aufgaben

• Lead PPC and SEO strategy across clients and channels.
• Own channel strategy and budget allocation as accounts scale.
• Set quality standards and auditing practices for reports and deliverables.
• Own client-facing communications and escalate issues when needed.
• Collaborate with sales to articulate what can credibly be delivered.
• Plan hiring for the department and conduct first-round interviews.

Jobbeschreibung

Blacksmith Agency is seeking a Director of Digital Marketing to lead the PPC and SEO function for our multifamily, B2B, and technical clients. You will own channel strategy, budget allocation, and the overall department performance, while the PPC and SEO strategists execute the plans.

This is a management seat, not an IC role. You will not be building campaigns; your strength is shaping strategy, governance, and client-facing delivery, ensuring transparent reporting and measurable results for