Head of PPC & SEO Marketing - Remote

Blacksmith Agency LLC; Louisville (KY); Remote; USD 120.000 - 180.000; Vollzeit

Zusammenfassung

Blacksmith Agency is seeking a Digital Marketing Director to lead the PPC and SEO function across multifamily, B2B, and technical verticals. You will mentor the PPC strategist and SEO strategist, set quality standards, and own client results and reporting.

You will manage channel strategy, attribution, and GA4 accuracy, and you will be the primary client-facing owner when accounts underperform. Remote-friendly with agency work across the US, Canada, and South Africa.

Qualifikationen

• 7+ years across paid media and SEO; owning one channel while coordinating another is not counted.
• Experience managing accounts is limited to leadership and performance review, not day-to-day management.
• Deep hands-on knowledge of Google Ads, GA4, Search Console, Meta and Microsoft Ads to assess work quality.

Aufgaben

• Own the PPC and SEO function; define quality bars and governance for audits and reporting.
• Lead client-facing calls when accounts are at risk and guide the strategy with the team.
• Set channel strategy and budget allocation as accounts scale.
• Hire and conduct first-round interviews for the department within a quarter.

Kenntnisse

Paid media leadership

SEO strategy

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Client management

Agency experience

Tools

GA4

Google Ads

Search Console

Meta Ads

Microsoft Ads

Jobbeschreibung

Blacksmith Agency is seeking a Digital Marketing Director to lead the PPC and SEO function across multifamily, B2B, and technical verticals. You will mentor the PPC strategist and SEO strategist, set quality standards, and own client results and reporting.

You will manage channel strategy, attribution, and GA4 accuracy, and you will be the primary client-facing owner when accounts underperform. Remote-friendly with agency work across the US, Canada, and South Africa.