Director of Paid Media & SEO — Remote Leadership

Blacksmith Agency LLC; St. Louis (MO); Remote; USD 100,000 - 180,000; Full time

Job summary

Blacksmith Agency is seeking a Digital Marketing Director to lead the PPC and SEO functions across multifamily, B2B, and technical clients. You will supervise the PPC strategist and SEO strategist, shape channel strategy, and ensure audit quality and transparent reporting.

You will own client conversations when performance is at risk, direct the team to drive measurable results, and plan hiring for the department within the next quarter.

Qualifications

• 7+ years across paid media and SEO with hands-on leadership.
• Experience owning performance across PPC and SEO channels.
• Proven ability to manage client relationships and inter-team reviews.

Responsibilities

• Own and optimize PPC and SEO performance across clients.
• Set channel strategy, allocation, and reporting standards.
• Lead and develop the PPC and SEO strategists; ensure quality audits.
• Be the client-facing owner when accounts underperform and escalate as needed.
• Lead hiring plans and first-round interviews for the team within a quarter.

Skills

Leadership experience

Paid media

SEO

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Job description

Blacksmith Agency is seeking a Digital Marketing Director to lead the PPC and SEO functions across multifamily, B2B, and technical clients. You will supervise the PPC strategist and SEO strategist, shape channel strategy, and ensure audit quality and transparent reporting.

You will own client conversations when performance is at risk, direct the team to drive measurable results, and plan hiring for the department within the next quarter.