Head of Paid Media & SEO Strategy (Remote)

Blacksmith Agency LLC; San Antonio (TX); Remote; USD 120,000 - 180,000; Full time

Job summary

Blacksmith Agency seeks a Director of Paid Media to lead the department across PPC and SEO for multiple clients. You will supervise the PPC strategist and the SEO strategist, set standards, own channel strategy, and ensure budgets scale with accounts.

This is a management seat focused on strategy and client outcomes, not hands-on campaign build. You’ll guide audits, reporting, and the hiring plan for your team while remaining the client-facing owner when performance matters.

Qualifications

• 7+ years across paid media and SEO.
• Experience managing multiple accounts in an agency setting.
• Strong knowledge of Google Ads, GA4, Search Console, Meta and Microsoft Ads.
• Ability to diagnose and turn around underperforming accounts.
• Comfortable being the client-facing owner when performance matters.
• Agency experience carrying many accounts at once.

Responsibilities

• Lead the Paid Media department and supervise PPC/SEO strategists.
• Set standards for audits, reporting, and account quality.
• Own channel strategy and budget allocation as accounts scale.
• Ensure client results and honest reporting across the function.
• Act as the escalation point when accounts are at risk and communicate with clients.
• Drive hiring plans and conduct first-round interviews for the team.

Skills

People management

Strategic leadership

Paid media

SEO

Client facing

Agency experience

Hiring & mentoring

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Job description

Blacksmith Agency seeks a Director of Paid Media to lead the department across PPC and SEO for multiple clients. You will supervise the PPC strategist and the SEO strategist, set standards, own channel strategy, and ensure budgets scale with accounts.

This is a management seat focused on strategy and client outcomes, not hands-on campaign build. You’ll guide audits, reporting, and the hiring plan for your team while remaining the client-facing owner when performance matters.