Remote Director of PPC & SEO Growth

Blacksmith Agency LLC; San Diego (CA); Remote; USD 150,000 - 230,000; Full time

Job summary

Blacksmith Agency LLC is seeking a Digital Marketing Director to lead our PPC and SEO practice. You will oversee the PPC strategist and SEO strategist, set quality bars, review processes, and ensure transparent reporting.

You will own client results, guide channel strategy and budget allocation as accounts scale, and drive hiring for the department with first-round interviews. This full-time role is remote (USA, Canada or South Africa) with a strong emphasis on client-facing leadership and

Qualifications

• 7+ years across paid media and SEO.
• Experience owning channels and auditing performance.
• Agency experience carrying multiple accounts.
• Comfortable being client-facing owner when accounts underperform.

Responsibilities

• Lead PPC and SEO strategies across the function; own channel strategy and budget decisions.
• Oversee PPC and SEO strategists, set quality standards, reviews, and accountability.
• Ensure honest, transparent reporting and GA4 accuracy across client accounts.
• Handle client escalations and direct the strategists to implement fixes when needed.
• Collaborate with sales to define credible deliverables and build the hiring plan for the department.

Skills

Paid media

SEO

GA4

Google Ads

Meta Ads

Microsoft Ads

Client management

Team leadership

Job description

Blacksmith Agency LLC is seeking a Digital Marketing Director to lead our PPC and SEO practice. You will oversee the PPC strategist and SEO strategist, set quality bars, review processes, and ensure transparent reporting.

You will own client results, guide channel strategy and budget allocation as accounts scale, and drive hiring for the department with first-round interviews. This full-time role is remote (USA, Canada or South Africa) with a strong emphasis on client-facing leadership and