Senior Digital Marketing Strategist - Healthcare Growth

Avant Healthcare Professionals; Florida; On-site; USD 70,000 - 110,000; Full time

Job summary

Avant Healthcare Professionals in Florida is seeking a Sr. Digital Marketing Specialist to lead complex digital campaigns and act as the senior expert in content, channel optimization, testing, and performance analysis.

This role drives healthcare professional recruitment and facility growth by translating strategies into integrated campaigns and mentoring teammates. The ideal candidate has 4+ years in progressive digital marketing, deep knowledge of SEO, email, social, and paid media, and

Qualifications

• Minimum of 4 years of progressive digital marketing experience, including ownership of integrated campaigns and performance optimization.
• Advanced working knowledge of SEO, email, social media, paid media, website content, landing pages, campaign testing, and performance analysis.
• Experience with HubSpot or similar marketing automation platform.

Responsibilities

• Translate campaign strategies into detailed channel plans, campaign briefs, audience requirements, testing plans, and execution roadmaps; present performance insights and recommendations to management and relevant business partners
• Identify and pilot new channel tactics, campaign approaches, and platform capabilities in coordination with the Manager, Digital Marketing, documenting business value, risks, and recommended next steps
• Lead the execution and optimization of complex, integrated campaigns across paid, owned, and earned channels, coordinating dependencies, quality assurance, launch readiness, and post‑campaign learning
• Provide campaign forecasts, spend pacing, resource needs, and performance recommendations to support budget and capacity decisions
• Develop and execute channel plans across SEO, email, social, paid media, website, and content in alignment with approved audience, campaign, and business objectives
• Lead the development, adaptation, and quality review of content for blogs, social media, email, landing pages, and campaign assets, ensuring brand consistency, audience relevance, accessibility, and conversion focus
• Recommend and implement website, landing‑page, user‑experience, and on‑page SEO improvements using performance data, audience behavior, and established digital standards
• Establish reusable campaign templates, checklists, documentation, and execution standards that improve speed, consistency, and quality across the team
• Analyze campaign, content, website, email, social, and conversion performance; identify patterns and provide actionable recommendations to the Manager, Digital Marketing and relevant stakeholders
• Monitor approved KPIs, diagnose performance gaps, and recommend or implement optimization actions within assigned campaigns and channels
• Partner with the leaders to define campaign‑level KPIs, measurement plans, reporting requirements, and testing hypotheses for SEO, social media, email, website, and business outcomes
• Lead A/B and multivariate tests, document findings, and translate learnings into repeatable execution improvements
• Mentor less‑experienced team members through peer review, knowledge sharing, documented best practices, and hands‑on guidance without direct supervisory authority
• Collaborate with internal departments, creative partners, subject matter experts, and vendors to deliver cohesive content and campaign experiences aligned with brand voice and business goals
• Use AI tools responsibly to accelerate research, drafting, personalization, quality review, analysis, and campaign production while protecting confidential information and following brand and governance standards

Skills

Campaign management

Content development

Data analysis

Cross-functional collaboration

Education

Bachelor’s degree or equivalent

4+ years digital marketing experience

Tools

HubSpot

Job description

Avant Healthcare Professionals in Florida is seeking a Sr. Digital Marketing Specialist to lead complex digital campaigns and act as the senior expert in content, channel optimization, testing, and performance analysis.

This role drives healthcare professional recruitment and facility growth by translating strategies into integrated campaigns and mentoring teammates. The ideal candidate has 4+ years in progressive digital marketing, deep knowledge of SEO, email, social, and paid media, and