Head of Health Tech Marketing & Demand Gen

Avant-garde Health; Boston (MA); On-site; USD 150,000 - 210,000; Full time

Job summary

Avant-garde Health is seeking a strategic and hands-on marketing leader to build and lead a new function in a fast-growing health-tech company in Boston, MA. You will own integrated B2B marketing, demand generation, content, and enable a data-driven approach with the sales team.

You'll work directly with the CEO and help position the company in the market, refine messaging, and drive campaigns across conferences, webinars, digital channels, and CRM workflows.

Qualifications

• 5+ years of B2B marketing experience preferably to health systems and hospitals.
• Proven ability to build and execute demand generation and content marketing programs.
• Strong writing, messaging, and storytelling capabilities.
• Experience supporting enterprise or consultative sales motions with long sales cycles.
• Experience with marketing automation tools (HubSpot), LinkedIn campaigns, webinar platforms, and marketing analytics tools.
• Excellent cross-functional collaboration and project management skills.
• Self-starter mentality with a bias toward action and execution.

Responsibilities

• Develop and execute an integrated B2B marketing strategy.
• Refine our positioning and messaging.
• Manage conference strategy and execution, including events, sponsorships, speaking opportunities, and follow-up campaigns.
• Organize webinars and digital campaigns, and partner with sales on opportunities.
• Create case studies, white papers, presentations, and marketing materials.
• Improve CRM workflows, campaign tracking, reporting, and marketing automation.

Skills

B2B marketing

Demand generation

Content marketing

Writing

Messaging

Storytelling

Marketing automation tools

LinkedIn campaigns

Webinar platforms

Marketing analytics

Cross-functional collaboration

Project management

Self-starter

Tools

HubSpot

CRM workflows

Job description

Avant-garde Health is seeking a strategic and hands-on marketing leader to build and lead a new function in a fast-growing health-tech company in Boston, MA. You will own integrated B2B marketing, demand generation, content, and enable a data-driven approach with the sales team.

You'll work directly with the CEO and help position the company in the market, refine messaging, and drive campaigns across conferences, webinars, digital channels, and CRM workflows.