Head of Digital Growth & Marketing Strategy

Unified Women’s Healthcare, LP; United States; Sur place; USD 180 000 - 240 000; Plein temps

Avantages offerts par ce poste

Health Coverage

Paid Time Off

401(k) with employer contribution

Disability Insurance

Wellbeing Support

Professional Development

Résumé du poste

CCRM seeks a Senior Director to lead its digital growth function, spanning paid media, web, and CRM, with oversight of marketing technology and data strategies. The role drives patient growth, efficiency, and measurable performance across the network.

You will develop annual digital plans, manage budgets, and guide agency partners to deliver results while ensuring HIPAA compliance. Collaboration across Content, Brand, Operations, and IT is essential.

Qualifications

• Bachelor's degree in Marketing, Business, or related field required.
• MBA preferred.
• 12+ years of experience in performance marketing required.
• 5+ years of experience leading teams and directing agency partners.

Responsabilités

• Set the annual digital marketing strategy and plan, including channel mix, market budgets, and performance targets.
• Own paid media performance across search, social, and other digital channels.
• Own website and landing page performance, including UX, SEO, and conversions.
• Lead CRM and lifecycle marketing, incl. lead capture, segmentation, and email/SMS.
• Run ongoing testing to improve campaign and site performance.
• Partner with leadership to set patient acquisition plans and targets.
• Oversee marketing technology strategy, roadmap, architecture, and budget.
• Govern data, reporting, and compliance across markets.

Connaissances

Digital analytics

Tracking

Attribution

Testing

Performance marketing

Agency management

Cross-functional leadership

Formation

Bachelor's degree in Marketing, Business, or related field

MBA preferred

Outils

CRM platforms

Marketing automation

Description du poste

CCRM seeks a Senior Director to lead its digital growth function, spanning paid media, web, and CRM, with oversight of marketing technology and data strategies. The role drives patient growth, efficiency, and measurable performance across the network.

You will develop annual digital plans, manage budgets, and guide agency partners to deliver results while ensuring HIPAA compliance. Collaboration across Content, Brand, Operations, and IT is essential.