Manager, Growth Marketing & CRM

University Health; San Antonio (TX); On-site; USD 90,000 - 140,000; Full time

Job summary

University Health is seeking a Growth Marketing & CRM Manager to lead CRM strategy, execution and optimization. You will craft data-driven, automated campaigns across email, SMS and other digital channels to boost patient engagement and retention.

You will work with AI/predictive modeling and advanced segmentation to improve targeting, while ensuring HIPAA-compliant practices and ROI reporting. This role partners with Corporate Communications & Marketing and other departments.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Analytics, Information Technology, Data Science, or a related field.
• 5+ years of experience managing CRM platforms, marketing automation, or lifecycle marketing campaigns. Health care experience preferred.
• Hands-on experience with CRM tools (e.g., Salesforce Marketing Cloud, HubSpot, or similar). Experience with WebMD Ignite Growth Platform and/or Eloqua Marketing Automation preferred.
• Strong understanding of patient engagement, HIPAA compliance and digital marketing best practices.
• Data-driven mindset with experience analyzing and reporting on campaign performance and ROI.
• Excellent project management skills and ability to collaborate with cross-functional teams.
• Self-motivated with a problem-solving mindset and willingness to take initiative
• Strong written and verbal communication skills, with the ability to translate complex data into clear insights.
• Strong analytical skills with the ability to interpret data and identify actionable insights.

Responsibilities

• Oversee the strategy, execution, and optimization of our CRM platform to enhance patient engagement, retention and service-line growth.
• Develop data-driven, automated campaigns across email, SMS and other digital channels.
• Lead reporting and analytics efforts, ensuring data accuracy and actionable insights.
• Leverage AI, predictive modeling and audience segmentation to improve targeting and campaign effectiveness.
• Collaborate with Corporate Communications & Marketing, digital team and other departments to align communications with organizational goals.

Skills

CRM platforms

Marketing automation

Lifecycle marketing

HIPAA compliance

Data-driven analytics

Project management

Cross-functional collaboration

Communication skills

Education

Bachelor’s degree in Marketing/Communications/Business/Analytics/IT/Data Science

Tools

Salesforce Marketing Cloud

HubSpot

WebMD Ignite Growth Platform

Eloqua

Job description

As a member of the digital marketing team , the Growth Marketing & CRM Manager will oversee the strategy, execution, and optimization of our Customer Relationship Management (CRM) platform to enhance patient engagement, retention and service-line growth. This role is responsible for developing data-driven, automated campaigns that deliver timely, relevant, and personalized communications across email, SMS and other digital channels. The CRM Manager will leverage AI, predictive modeling and advanced audience segmentation to improve targeting and campaign effectiveness. Working closely with the Corporate Communications & Marketing department, digital team and other departments, this role ensures that patient communications are consistent, efficient and aligned with organizational goals. The CRM Manager will also lead reporting and analytics efforts, ensuring data accuracy, CRM platform health and actionable insights that support data-driven decision-making.

EDUCATION/EXPERIENCE

• Bachelor’s degree in Marketing, Communications, Business, Analytics, Information Technology, Data Science, or a related field.
• 5+ years of experience managing CRM platforms, marketing automation, or lifecycle marketing campaigns. Health care experience preferred.
• Hands-on experience with CRM tools (e.g., Salesforce Marketing Cloud, HubSpot, or similar). Experience with WebMD Ignite Growth Platform and/or Eloqua Marketing Automation preferred.
• Strong understanding of patient engagement, HIPAA compliance and digital marketing best practices.
• Data-driven mindset with experience analyzing and reporting on campaign performance and ROI.
• Excellent project management skills and ability to collaborate with cross-functional teams.
• Self-motivated with a problem-solving mindset and willingness to take initiative
• Strong written and verbal communication skills, with the ability to translate complex data into clear insights.
• Strong analytical skills with the ability to interpret data and identify actionable insights.