Digital Strategy Leader — Healthcare Growth

CURA Strategies; Arlington (VA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Unlimited PTO

Free lunches

Health benefits

401K

Hybrid work

Social events

Professional development

Parental leave

Transit stipend

Sabbatical after 5 years

Job summary

CURA Strategies is seeking a hands-on Director, Digital to plan, build and optimize full-funnel digital programs across paid media, search, social, web and content. You will analyze performance data and trends, collaborate with the digital team, and advise clients and leadership on actionable strategies.

The role reports to the AVP of Digital Marketing and blends campaign execution with strategic guidance in a fast-paced, growth-focused agency. Hybrid work is supported.

Qualifications

• Bachelor’s degree in marketing, communications, advertising, business, or related field.
• 5–7 years of digital marketing/digital media experience, preferably in an agency; healthcare/public affairs/advocacy a plus.
• Hands-on paid media across search, display, social, and video with in-platform execution.
• Experience with marketing automation, conversion rate optimization, and audience segmentation.
• Strong SEO knowledge and AI-driven search practices (AEO/GEO).
• Proficiency with analytics, CRM and reporting platforms; translate data for non-technical stakeholders.
• Understanding of web/app development, mobile optimization, UI/UX, and content strategy.
• Some mentoring experience; thrive in a fast-paced, growth-focused environment.
• Excellent written, verbal, and client-facing presentation skills.
• Strong organizational skills and multi-account management.

Responsibilities

• Develop digital strategy and hands-on execution.
• Build full-funnel, multi-channel campaigns.
• Manage paid media across Google Ads, Meta, LinkedIn, and programmatic platforms.
• Conduct digital audits and monitor SEO/AEO/GEO performance.
• Use GA4/Hotjar/VWO and Looker Studio to report insights.
• Oversee CRM workflows with ActiveCampaign.
• Guide content and social media strategy.
• Share digital tools and trends to build CURA's digital culture.
• Collaborate cross-functionally to meet deadlines and goals.

Skills

Paid ads

Analytics

Content strategy

Collaboration

Presentations

Mentoring

Education

Bachelor's degree

Tools

GA4

Looker Studio

HubSpot

ActiveCampaign

SEMrush

Hotjar

VWO

Google Ads

Meta Ads

LinkedIn Campaign Manager

Job description

CURA Strategies is seeking a hands-on Director, Digital to plan, build and optimize full-funnel digital programs across paid media, search, social, web and content. You will analyze performance data and trends, collaborate with the digital team, and advise clients and leadership on actionable strategies.

The role reports to the AVP of Digital Marketing and blends campaign execution with strategic guidance in a fast-paced, growth-focused agency. Hybrid work is supported.