Head of Digital Experience & Personalization

Pga-Tour-Superstore; Roswell (GA); On-site; USD 140,000 - 210,000; Full time

Job summary

PGA TOUR Superstore is seeking a Director, Digital Experience to optimize the digital and in-store customer journey, improve product discovery, data quality, and personalization. You will lead experimentation, analytics, and a data-driven roadmap across digital channels and the Roswell store center.

Responsibilities include building an optimization backlog, guiding search and discovery, governing product data, and scaling high-impact improvements through cross-functional collaboration with

Qualifications

• Experience with enterprise e-commerce and digital experience platforms.
• Proficiency in using analytics and BI tools to drive measurable improvements.
• Strong knowledge of on-site search, product discovery, personalization, and experimentation.
• Familiarity with PIM platforms and data governance.

Responsibilities

• Translate digital strategy into an optimization backlog and drive deliverables across channels.
• Lead onsite search and product discovery optimization for relevance and conversion.
• Oversee product data governance, taxonomy and enrichment with Merchandising partners.
• Manage the digital experimentation program from test planning to learning and rollout.
• Partner with Analytics to establish KPIs, dashboards, and measurement frameworks.
• Champion personalized site experiences across search, recommendations, and content.

Skills

Digital analytics

A/B testing

Personalization

Experimentation

Customer journey optimization

Data-driven decision making

Tools

Salesforce Commerce Cloud

Akeneo

Heap

Power BI

Job description

PGA TOUR Superstore is seeking a Director, Digital Experience to optimize the digital and in-store customer journey, improve product discovery, data quality, and personalization. You will lead experimentation, analytics, and a data-driven roadmap across digital channels and the Roswell store center.

Responsibilities include building an optimization backlog, guiding search and discovery, governing product data, and scaling high-impact improvements through cross-functional collaboration with