Director, AI-Driven Digital Experience

Golf & Tennis Pro Shop, Inc. d/b/a PGA TOUR Superstore; Roswell (GA); On-site; USD 130,000 - 180,000; Full time

Job summary

PGA TOUR Superstore is seeking a Director, Digital Experience in Roswell, GA to lead optimization of our digital and in-store customer experiences. You will drive product discovery, data quality, experimentation, analytics, personalization, and emerging capabilities to boost conversion and engagement.

You will partner across E‑commerce, Marketing, Analytics, and Technology to define a strategic backlog, measure outcomes, and scale high-impact improvements across digital channels.

Qualifications

• Experience with enterprise e-commerce and digital experience platforms, preferably Salesforce Commerce Cloud.
• Proficiency in digital analytics and BI tools to measure and optimize performance.
• Strong knowledge of onsite search, product discovery, and recommendations.
• Experience with PIM platforms (Akeneo) and data governance.
• Strong background in experimentation, personalization, and digital measurement methodologies.
• Ability to translate data insights into actionable opportunities for online and in-store experiences.

Responsibilities

• Translate strategy into a structured optimization backlog and drive prioritized initiatives.
• Lead onsite search and product discovery optimization for relevance and conversion.
• Oversee product data governance, taxonomy, and enrichment to improve search and personalization.
• Lead the digital experimentation program, including test planning and governance.
• Partner with analytics to define KPIs, dashboards, and measurement frameworks.
• Enable personalization across search, recommendations, content, and customer journeys.
• Identify and evaluate AI-enabled capabilities to enhance digital experiences.

Skills

Enterprise e-commerce

Digital analytics

A/B testing

Personalization

Search & product discovery

AI-enabled capabilities

Data-driven decision making

Cross-functional collaboration

Tools

Salesforce Commerce Cloud

Heap

Power BI

Akeneo (PIM)

Job description

PGA TOUR Superstore is seeking a Director, Digital Experience in Roswell, GA to lead optimization of our digital and in-store customer experiences. You will drive product discovery, data quality, experimentation, analytics, personalization, and emerging capabilities to boost conversion and engagement.

You will partner across E‑commerce, Marketing, Analytics, and Technology to define a strategic backlog, measure outcomes, and scale high-impact improvements across digital channels.