Digital Site Specialist
Golf & Tennis Pro Shop, Inc. d/b/a PGA TOUR Superstore
An application made for this job — a tailored resume and cover letter that speak straight to the posting.
Job summary
PGA TOUR Superstore is seeking a Digital Site Specialist to optimize our online storefront. You will manage site content, analyze KPI data, and coordinate with merchandising and creative teams to deliver seasonally relevant experiences across devices.
You will leverage Google Analytics, Adobe Analytics, and Salesforce Commerce Cloud to turn insights into actions, test new UX features, and help grow omni‑channel sales while maintaining accurate product information and banners.
Qualifications
- 2-4 years of Ecommerce Site Merchandising experience.
- Education: Bachelor’s degree in related field required.
- Very organized, detail oriented, and takes initiative.
- Able to turn data into actionable insights.
- Strong analytical skills and strategic mindset.
- Able to prioritize and be agile in a fast-paced environment.
- Experience in managing web merchandising across multiple device types.
- Knowledge of online marketing and understanding of marketing channels.
- A/B testing experience preferred.
- Experience with Salesforce Commerce Cloud or related software, Google Analytics, Adobe Analytics, digital asset management strongly preferred.
Responsibilities
- Partner with merchandising and creative team to plan the website content for each season factoring in key customer messages, our merchandise strategy, and content initiatives.
- Daily management of site content including homepage assets, category pages, curated shops, site banners, and landing pages.
- Ensure customers can find what they are looking for effortlessly through site navigation, site search, and suggest areas for optimization based on customer and sales data.
- Innovate new storytelling concepts to better serve up inspiration and cross-selling on homepage and category pages (ex. Shop the Look, Bundles, Recos/Buyers Picks, etc).
- Analyze and report on quantitative and qualitative insights – Ecommerce metrics, trends, market landscape, and make them actionable.
- Assist with analytics and reporting, measure and report KPI/Analytics and assess against goals.
- Contribute to the experimentation and UX feature roadmap.
- SEO optimization projects throughout the site.
- Implement site merchandising A/B testing to increase site conversion.
- Manage product images, descriptions, turn on dates, and other content to ensure accuracy.
- Assist with assigning and tracking product inventory.
- Assist with forecasting and product-assortment intelligence.
- Collaborate with team to create landing pages for improved user experience.
Skills
Education
Tools
Job description
At PGA TOUR Superstore, we’re always looking for enthusiastic, self-motivated, flexible individuals who will share a passion for helping transform our business. As one of the fastest growing specialty retailers, we’re dedicated to hiring selfless team players from different backgrounds to influence the growth of our organization. Part of the Arthur M. Blank Family of Businesses, PGA TOUR Superstore continuously strives to create a family culture for our Associates – driven by our vision to inspire people through golf and tennis.
PGA TOUR Superstore is looking for an experienced Digital Site Specialist to help us deliver a world-class site experience, which inspires new customers and builds loyal and lasting relationships with existing customers. The Digital Site Specialist at PGA TOUR Superstore is responsible for the strategy and support of online merchandising objectives for key product categories. This individual will analyze and leverage sales data, customer information and competitive benchmarking to identify opportunities to improve the omni channel customer shopping experience. This role will assist in the management of product assortments, provide input on marketing support, and be directly involved in the oversight of specific global product categories for the company’s online business. The successful Digital Site Specialist for PGA TOUR Superstore will develop the strategy for how products come to life online, analyze KPI reporting on Ecommerce strategies and tactics, and make data backed recommendations to optimize the customer experience and drive sales.
- Partner with merchandising and creative team to plan the website content for each season factoring in key customer messages, our merchandise strategy, and content initiatives.
- Daily management of site content including homepage assets, category pages, curated shops, site banners, and landing pages.
- Ensure customers can find what they are looking for effortlessly through site navigation, site search, and suggest areas for optimization based on customer and sales data.
- Innovate new storytelling concepts to better serve up inspiration and cross-selling on homepage and category pages (ex. Shop the Look, Bundles, Recos/Buyers Picks, etc).
- Analyze and report on quantitative and qualitative insights – Ecommerce metrics, trends, market landscape, and make them actionable.
- Assist with analytics and reporting, measure and report KPI/Analytics and assess against goals.
- Contribute to the experimentation and UX feature roadmap.
- SEO optimization projects throughout the site.
- Implement site merchandising A/B testing to increase site conversion.
- Manage product images, descriptions, turn on dates, and other content to ensure accuracy.
- Assist with assigning and tracking product inventory.
- Assist with forecasting and product-assortment intelligence.
- Collaborate with team to create landing pages for improved user experience.
- 2-4 years of Ecommerce Site Merchandising experience.
- Education: Bachelor’s degree in related field required.
- Very organized, detail oriented, and takes initiative.
- Able to turn data into actionable insights.
- Strong analytical skills and strategic mindset.
- Able to prioritize and be agile in a fast-paced environment.
- Experience in managing web merchandising across multiple device types.
- Knowledge of online marketing and understanding of marketing channels.
- A/B testing experience preferred.
- Experience with Salesforce Commerce Cloud or related software, Google Analytics, Adobe Analytics, digital asset management strongly preferred.
Must be able to stand and/or sit for extended periods of time as the job is completed primarily at a desk each day. Variable desk heights are offered so alternatively sitting and/or standing at the desk is optional. Flexibility to work extended and varied hours as needed.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
PGA TOUR Superstores is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. We comply with all laws that prohibit discrimination based on race, color, religion, sex/gender, age (40 and over), national origin, ancestry, citizenship status, physical or mental disability, veteran status, marital status, genetic information, and any other legally protected status. Employment discrimination isn’t just unlawful, it violates our policies and is not who we are. Every associate at every level in the organization is prohibited from engaging in any form of discrimination. An associate who believes s/he is being discriminated against should report it immediately to the Human Resources department. The law and our policies prohibit retaliation against anyone for making such a report.
No travel requirements
Must be able to stand and/or sit for extended periods of time as the job is completed primarily at a desk each day. Variable desk heights are offered so alternatively sitting and/or standing at the desk is optional. Flexibility to work extended and varying hours as needed.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. PGA TOUR Superstores is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
PGA TOUR Superstore is operated by Golf & Tennis Pro Shop, Inc., a subsidiary of AMB Sports and Entertainment. Our stores are located across the US with our Store Support Center and Customer Care Center located in Roswell, GA. Our shared ambition is to be the premier golf retailer in the world, focused on growing the game and inspiring people to play their best! Our Associates deliver world-class service to our customers with unparallelled golf experiences on our putting greens, Studios, and hitting bays all with state-of-the art technology delivering game-changing opportunities at every turn. With access to award-winning product knowledge training, Associates quickly build confidence and establish meaningful connections with everyone coming through our doors. Golf’s greatest brands are in our stores offering performance, style and value – with both new and pre-owned clubs. Our amazing Services Associates can repair and regrip clubs and have customers heading out to the courses with the best advantage. Our Instructors are PGA pros and coach customers to reach their goals with equipment fitting exactly to their needs & playing styles informed by sport-leading Trackman technology. Every store features the very best in golf apparel for Men, Women, and Juniors and an unmatched collection of footwear options.
Visit: PGA TOUR Superstore
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