Head of Demand Generation

Via; United States; Remote; USD 180,000 - 220,000; Full time

Benefits offered by this job

Performance bonus

Stock options

Flexible remote/hybrid

Health coverage

Mental health days

Learning & development

Job summary

Via is seeking a Head of Demand Generation to build and lead its B2B demand gen function for a global SaaS portfolio. You will design strategy, assemble a high-performing team and own campaigns from ABM to nurture, driving qualified pipeline and revenue growth.

The role blends strategic leadership with hands-on campaign execution, collaborating closely with Sales, RevOps and Product Marketing to optimize funnel performance and measurement. Remote work is supported.

Qualifications

• 8+ years of B2B demand generation experience, including leadership responsibilities.
• Proven ability to generate measurable sales pipeline and revenue in a SaaS environment.
• Strong understanding of ABM, marketing automation, lead nurture and scoring.
• Experience collaborating with Sales, RevOps and Product Marketing.
• Hands-on with marketing analytics and performance measurement.

Responsibilities

• Build and lead the B2B demand generation strategy, function and team.
• Develop account-based marketing, lead generation and nurture campaigns.
• Drive qualified pipeline across SMB, mid-market and enterprise segments.
• Work with Sales and Revenue Operations to improve lead scoring, qualification and conversion.
• Establish pipeline targets, reporting and campaign performance metrics.
• Optimise marketing attribution, funnel performance and customer acquisition.
• Evaluate and implement marketing technology, automation and reporting tools.
• Partner with Product Marketing and commercial teams on integrated campaigns.
• Recruit, develop and manage a high-performing demand generation team.

Skills

B2B demand generation

Leadership

ABM

Marketing automation

Lead scoring

Attribution

Sales funnel optimization

Cross-functional leadership

Marketing analytics

Strategic planning

Job description

By clicking Apply, you'll be taken to the Via website to complete your application. This doesn't guarantee you'll be matched to this specific role - Via reviews every application (AI first, then a human checks the fit) and shortlists the right candidates. Your profile also stays active for other relevant roles on the platform, and stays anonymous until you match. It takes just a few minutes.

Salary: $180,000–$220,000 per year

Location: United States (East coast preferred)

Working arrangement: Remote

About the opportunity

Via is partnering with a global SaaS technology company looking for a Head of Demand Generation to build and lead its B2B demand generation function.

You’ll develop the strategy, team and marketing systems needed to generate qualified leads and drive revenue growth across multiple software products.

This is an opportunity for an experienced B2B SaaS marketing leader who enjoys building functions from the ground up while remaining hands‑on with campaign execution and performance.

What you’ll be doing

• Build and lead the B2B demand generation strategy, function and team
• Develop account‑based marketing (ABM), lead generation and nurture campaigns
• Drive qualified pipeline across SMB, mid‑market and enterprise segments
• Work with Sales and Revenue Operations to improve lead scoring, qualification and conversion
• Establish pipeline targets, reporting and campaign performance metrics
• Optimise marketing attribution, funnel performance and customer acquisition
• Evaluate and implement marketing technology, automation and reporting tools
• Partner with Product Marketing and commercial teams on integrated campaigns
• Recruit, develop and manage a high‑performing demand generation team

What we’re looking for

• 8+ years of B2B demand generation experience, ideally including leadership responsibilities
• Proven experience building or scaling demand generation within a B2B SaaS business
• Strong track record of generating measurable sales pipeline and revenue
• Experience with ABM, lead generation, marketing automation and nurture campaigns
• Strong understanding of MQLs, lead scoring, attribution and sales funnel optimisation
• Experience working closely with Sales, RevOps and Product Marketing
• Hands‑on knowledge of marketing technology and performance analytics
• Ability to balance strategic leadership with practical campaign execution
• Strong communication, stakeholder management and commercial skills

Useful additional experience

• Product‑led growth (PLG) and sales‑assisted SaaS models
• Multi‑product or international SaaS businesses
• Document management, workflow automation or productivity software
• Building marketing teams and selecting MarTech platforms

Why apply?

• Performance bonus and stock options
• Flexible remote or hybrid working
• Health coverage and wellness benefits
• Quarterly mental health days
• Learning and development opportunities
• Family‑friendly policies
• Opportunity to build and lead a global B2B demand generation function