Director of Demand Generation

Marketing Partners; Columbus (OH); On-site; USD 120,000 - 180,000; Full time

Job summary

Marketing Partners in Columbus, OH seeks a Director of Demand Generation to drive monthly recurring revenue. Reporting to the VP of Marketing, you will set revenue-driven objectives and lead a metrics-driven team to grow lead volumes and sales conversions.

Responsibilities include SEO, SEM, email marketing, social media, and campaigns management. You will oversee internal staff and external vendors to optimize ROI and expand our market presence internationally.

Qualifications

• Track record of successful B2B demand generation.
• Excellent written and oral communication skills.
• Experience with latest online marketing methods.
• 10+ years in marketing, with increasing responsibilities.

Responsibilities

• Grow leads, trials and revenue-generating customers.
• Progressively improve conversion rates.
• Build a scalable demand generation engine.
• Segment the marketplace & design programs for new niches.
• Expand our sales abroad.

Skills

B2B demand generation

Leadership

Communication

Marketing strategy

Analytics

Job description

We’re a leading SaaS (software as a service) company that has organically grown without external investment. We’ve got the agility of a start-up without the associated risk and chaos. We’ve got thousands of customers despite minimal investment in marketing. We’re now ready to take our business to the next level.

The Role

Reporting to the VP of Marketing, the Director of Demand Generation is responsible for growing monthly recurring revenue. A metrics-driven, charismatic leader, the Director of Demand Generation will establish revenue-driven marketing objectives and chart an effective path to achieving these goals. This is a career-defining role that promises to be exceptionally fulfilling for the right candidate.

This person is charged with growing lead volume and developing mechanisms to convert those leads into sales. Responsibilities include SEO, SEM, email marketing and social media marketing. S/he will shepherd the development of campaigns and progressively improve our return on marketing investment.

Responsibilities

• Grow leads, trials and revenue-generating customers
• Progressively improve conversion rates
• Build a scalable demand generation engine
• Segment the marketplace & design programs to tap new niches
• Expand our sales abroad

Specific Duties

• Set marketing strategies for lead generation and provide clear direction to team
• Identify and target segments with relevant messaging and programs
• Establish key performance indicators and progressively improve upon metrics
• Hands-on execution along with management of internal employees and external vendors across the following areas:

• SEO
• SEM & Online advertising
• Email marketing programs (marketing automation)
• Social media promotion – build presence and ensure active engagement in the community
• Reporting and tracking key metrics

Qualifications

• Track record of successful B2B demand generation
• Excellent written and oral communication skills
• Experience with latest online marketing methods
• 10+ years in marketing, with track record of increasing responsibilities

Personal Characteristics

• Be exceptionally bright with a highly analytical and methodical approach to solving problems
• Possess excellent leadership, interpersonal and communication skills
• Proactive, self-starter with bias-for-action that is results-oriented
• Willingness to roll-up sleeves, get into the details and get the job done
• High-energy, self-confident leader who, can effectively sell ideas and programs to others
• Preference for working in a start-up environment