VP, Demand Generation

Ladders; Irving (TX); On-site; USD 310,000 - 340,000; Full time

Benefits offered by this job

Health insurance

Mental health support platform

Stock purchase plan

Paid Time Off, holidays, parental leav

Volunteer hours

Job summary

Ladders, a leader in the Consumer Technology space, seeks a VP of Demand Generation in Irving, TX to own the global demand generation strategy and pipeline growth. You will partner with sales development, partner marketing, events, and senior leadership to drive measurable growth across markets.

The ideal candidate has 15+ years in B2B SaaS or enterprise tech marketing, 8+ years in demand generation leadership, and a proven ability to scale ABM programs while optimizing funnel ROI using modern

Qualifications

• 15+ years in B2B SaaS or enterprise tech marketing.
• At least 8 years leading demand generation.
• Experience scaling ABM programs for enterprise accounts.
• Proven ability to measure funnel metrics and ROI.
• Experience with marketing automation and sales engagement tools.
• Hands-on with AI tools for demand generation.

Responsibilities

• Own the global campaign strategy and pipeline targets by region.
• Build account-based marketing programs for strategic accounts.
• Lead inbound and outbound sales development with aligned quotas.
• Drive partner marketing and co-marketing initiatives.
• Manage the global events portfolio to optimize buyer engagement.
• Develop a robust sales development talent pipeline.
• Represent demand-generation outcomes to the executive team.

Skills

Enterprise marketing

Demand generation leadership

ABM programs

Funnel metrics ROI

AI for demand generation

Cross-functional leadership

International campaigns

Tools

Marketing automation

Sales engagement tools

ABM platforms

Analytics / BI tools

Job description

For our client, we are seeking a VP, Demand Generation to join the team of a leader in the Consumer Technology space. This leader will own the company's global demand generation strategy, with direct impact on pipeline creation, regional performance, and executive visibility. The role is highly cross-functional, partnering closely with sales development, partner marketing, events, and senior leadership to drive measurable growth. The ideal candidate will bring deep enterprise marketing expertise and the ability to scale integrated programs across diverse markets.

Location: Irving, TX

Compensation: $310,000 - $340,000 annually

Responsibilities

• Own the global campaign strategy and pipeline targets by region
• Build account-based marketing programs for strategic accounts
• Lead inbound and outbound sales development globally with aligned quotas
• Drive partner marketing and co-marketing initiatives
• Manage the global events portfolio to optimize buyer engagement
• Develop a robust sales development talent pipeline within the organization
• Represent demand-generation outcomes to the executive team

Qualifications

• 15+ years of marketing experience in B2B SaaS or enterprise technology
• At least 8 years in a demand generation leadership role
• Experience managing international demand across diverse markets
• Proven ability to scale ABM programs for enterprise accounts
• Expert knowledge of funnel metrics and campaign ROI
• Strong familiarity with marketing automation and sales engagement tools
• Hands-on experience with AI tools related to demand generation

Benefits

• 100% coverage of employee health, dental, and vision insurance
• Access to mental health support platform for employees and dependents
• Generous employee stock purchase plan
• Paid Time Off, company holidays, and paid parental leave
• Volunteer hours to support community engagement

Our client is an equal opportunity employer. We encourage you to apply even if you don't meet every qualification - your background could be exactly what this team needs.