Head of Demand Gen & Revenue Growth

Frtservices; Medford (MA); Hybrid; USD 125,000 - 150,000; Full time

Benefits offered by this job

Free drinks

Onsite gym

401k

Life/AD&D insurance

Transit access

Free parking

Job summary

Financial Recovery Technologies (FRT) is seeking a hands-on Head of Lead Generation to design and execute integrated marketing programs that generate demand, accelerate pipeline, and elevate brand visibility from our Medford, MA base.

You will own demand gen, campaign reporting, and cross-functional alignment, partnering with Sales, Product, Content Strategy, and Service to deliver go-to-market campaigns and sales enablement tools.

Qualifications

• 10+ years of B2B marketing experience.
• Experience owning integrated campaign strategy and execution.
• Strong ability to drive pipeline through multi-channel programs.
• Comfortable with marketing automation and analytics.

Responsibilities

• Design and execute multi-channel campaigns across email, digital, social, paid media, webinars, events, ABM, and partner marketing.
• Build and optimize lead acquisition and nurture programs that drive high-quality pipeline.
• Own campaign performance end-to-end—from concept to execution to reporting with a focus on revenue impact.
• Develop automated workflows and nurture sequences to move prospects and clients through the funnel.
• Track and report on campaign effectiveness, pipeline contribution, conversion metrics, and ROI.
• Run A/B tests, analyze funnel friction points, and implement data-driven optimizations.
• Leverage Pardot, CRM, and analytics tools to refine audience targeting and segment strategies.
• Own the campaign calendar and enforce a disciplined go-to-market rhythm.
• Act as day-to-day marketing partner to Sales and Account Management ensuring alignment on outreach and messaging.
• Deliver sales enablement tools including campaign content, email sequences, targeted lists and vertical-specific messaging.
• Partner with content, product and SMEs to develop visually compelling, high performing campaign assets.

Skills

Lead generation

Campaign strategy

Campaign execution

Marketing automation

CRM

Analytics

Cross-functional collaboration

Communication

ABM

Tools

Pardot

Salesforce

ZoomInfo

Google Analytics

Lead Forensics

Email marketing tools

Job description

Financial Recovery Technologies (FRT) is seeking a hands-on Head of Lead Generation to design and execute integrated marketing programs that generate demand, accelerate pipeline, and elevate brand visibility from our Medford, MA base.

You will own demand gen, campaign reporting, and cross-functional alignment, partnering with Sales, Product, Content Strategy, and Service to deliver go-to-market campaigns and sales enablement tools.