Head of Lead Generation

Frtservices; Medford (MA); Hybrid; USD 125,000 - 150,000; Full time

Benefits offered by this job

Free drinks

Onsite gym

401k

Life/AD&D insurance

Transit access

Free parking

Job summary

Financial Recovery Technologies (FRT) is seeking a hands-on Head of Lead Generation to design and execute integrated marketing programs that generate demand, accelerate pipeline, and elevate brand visibility from our Medford, MA base.

You will own demand gen, campaign reporting, and cross-functional alignment, partnering with Sales, Product, Content Strategy, and Service to deliver go-to-market campaigns and sales enablement tools.

Qualifications

• 10+ years of B2B marketing experience.
• Experience owning integrated campaign strategy and execution.
• Strong ability to drive pipeline through multi-channel programs.
• Comfortable with marketing automation and analytics.

Responsibilities

• Design and execute multi-channel campaigns across email, digital, social, paid media, webinars, events, ABM, and partner marketing.
• Build and optimize lead acquisition and nurture programs that drive high-quality pipeline.
• Own campaign performance end-to-end—from concept to execution to reporting with a focus on revenue impact.
• Develop automated workflows and nurture sequences to move prospects and clients through the funnel.
• Track and report on campaign effectiveness, pipeline contribution, conversion metrics, and ROI.
• Run A/B tests, analyze funnel friction points, and implement data-driven optimizations.
• Leverage Pardot, CRM, and analytics tools to refine audience targeting and segment strategies.
• Own the campaign calendar and enforce a disciplined go-to-market rhythm.
• Act as day-to-day marketing partner to Sales and Account Management ensuring alignment on outreach and messaging.
• Deliver sales enablement tools including campaign content, email sequences, targeted lists and vertical-specific messaging.
• Partner with content, product and SMEs to develop visually compelling, high performing campaign assets.

Skills

Lead generation

Campaign strategy

Campaign execution

Marketing automation

CRM

Analytics

Cross-functional collaboration

Communication

ABM

Tools

Pardot

Salesforce

ZoomInfo

Google Analytics

Lead Forensics

Email marketing tools

Job description

Financial Recovery Technologies (FRT) is a leading technology‑based services firm that helps the investment community identify eligibility, file claims, and recover funds from securities class action settlements. Our clients include some of the world’s largest institutional investors, and we’re proud to deliver results through our technology, innovation, unbiased expertise, client experience.

We’re looking for a Head of Lead Generation to join our growing marketing team. This is a hands‑on leadership role for someone who thrives in both strategic planning and tactical execution. You’ll be responsible for designing and delivering integrated marketing programs that generate demand, accelerate pipeline, and elevate brand visibility. You’ll collaborate closely with Sales, Product, Content Strategy, and Service to bring go‑to‑market campaigns to life. Additionally, you will own and oversee:

• Demand Generation & Pipeline Execution
  • Design and execute multi‑channel campaigns across email, digital, social, paid media, webinars, events, ABM, and partner marketing
  • Build and optimize lead acquisition and nurture programs that drive high‑quality pipeline.
  • Own campaign performance end‑to‑end—from concept to execution to reporting with a focus on revenue impact.
  • Develop automated workflows and nurture sequences to move prospects and clients through the funnel.
• Campaign Reporting & Analysis
  • Track and report on campaign effectiveness, pipeline contribution, conversion metrics, and ROI
  • Run A/B tests, analyze funnel friction points, and implement data‑driven optimizations.
  • Leverage tools like Pardot, Sales Cadencing tools, ZoomInfo, Google Analytics, and Lead Forensics to refine audience targeting and segment strategies
  • Own the campaign calendar and enforce a disciplined go‑to‑market rhythm
• Cross‑Functional Alignment
  • Act as the day‑to‑day marketing partner to Sales and Account Management teams ensuring alignment on outreach, lead follow‑up, and messaging
  • Deliver impactful sales enablement tools including campaign content, email sequences, targeted lists and vertical‑specific messaging
  • Partner with content, product and SMEs to develop visually compelling, high performing campaign assets
• 10+ years of B2B marketing experience, with 5+ years owning integrated campaign strategy and execution
• Highly motivated, self‑starter with proven marketing and lead generation knowledge
• Deep understanding of the buyer’s journey and sales cycles—experience with legal or operations personas in financial services is a plus
• Excellent Communicator, both verbal and written
• Ability to build effective relationships with a wide range of people
• Experience with marketing automation, CRM, and analytics tools (e.g., Pardot, Salesforce, ZoomInfo, Google Analytics)
• Highly motivated, self‑directed, and comfortable working in a fast‑paced, hands‑on environment

What does FRT offer:

• Fun and diverse colleagues
• Free drinks and snacks and free access to onsite gym
• 401k (with company match)
• Income protection plans (life, AD&D, short‑and long‑term disability) and access to a suite of voluntary benefit programs
• Close to public transit (walking distance to Wellington T on Orange Line)
• Free parking onsite

This position is based in our Medford, MA, headquarters. You must be comfortable commuting to the office 2/3 days per week.

Compensation: base salary is experience dependent and can range from $125,000-$150,000 a year (based in MA). FRT also offers a competitive annual bonus.

We are not working with agencies for this requisition.

FRT provides equal employment opportunities by recruiting, hiring, training and promoting applicants and employees without regard to race, color, religion, creed, national origin, citizenship status, sex, age, ancestry, sexual orientation, genetics, pregnancy, marital or partnership status, gender identity/expression, disability, handicap, status as a victim of domestic violence or other similar offenses, consumer credit history, unemployment, military obligations, veteran status or any other category protected by law.

FRT is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please let us know the nature of your request and your contact information.