Head of Demand Gen — Remote, Enterprise & PLG Pipelines

Higgsfield AI; San Francisco (CA); Remote; USD 220,000 - 320,000; Full time

Benefits offered by this job

High compensation range

Equity opportunities

401(k) with company matching

Comprehensive benefits

Fully remote (US)

Job summary

Higgsfield AI in the United States is seeking a Head of Demand Generation to scale our global pipeline across enterprise and PLG motions. Lead strategy and execution across digital channels, paid media, ABM, events, and partnerships while overseeing lifecycle marketing for a seamless journey from first touch to renewal.

You will partner with Sales, Growth, Product, and Revenue Operations in a fast-paced environment, balancing strategic vision with hands-on execution to drive measurable impact

Qualifications

• 6–8 years of experience in B2B demand generation, growth marketing, or integrated marketing at a high-growth SaaS or AI company.
• Proven track record of building programs that generate measurable pipeline and revenue.
• Strong understanding of enterprise marketing motions, ABM, and full-funnel demand generation.
• Experience managing paid acquisition channels, lifecycle marketing, webinars, events, and integrated campaigns.
• Strong analytical mindset with experience measuring attribution, funnel performance, and campaign ROI.
• Comfortable partnering with Sales, Product Marketing, RevOps, and executive leadership.
• Hands-on operator who enjoys building from scratch while thinking strategically.
• Experience with modern marketing and CRM platforms is a plus.

Responsibilities

• Own pipeline generation across enterprise and PLG motions.
• Build integrated campaigns spanning paid media, content, email, webinars, events, partnerships, and outbound support.
• Create scalable ABM programs targeting enterprise customers.
• Optimize lead generation, conversion, and pipeline velocity across the funnel.
• Launch and iterate campaigns with data-driven experimentation.
• Collaborate with Product Marketing to translate launches and customer stories into campaigns.
• Align messaging and journeys across self-serve and enterprise audiences.
• Support field marketing initiatives and executive events.
• Define KPIs and build reporting around pipeline, attribution, CAC, and ROI.
• Partner with RevOps to improve lead routing, scoring, attribution, and measurement.

Skills

Demand generation

Growth marketing

ABM

Analytics

CRM & marketing platforms

Tools

HubSpot

Salesforce

Marketo

6sense

Clay

Google Ads

LinkedIn Campaign Manager

Job description

Higgsfield AI in the United States is seeking a Head of Demand Generation to scale our global pipeline across enterprise and PLG motions. Lead strategy and execution across digital channels, paid media, ABM, events, and partnerships while overseeing lifecycle marketing for a seamless journey from first touch to renewal.

You will partner with Sales, Growth, Product, and Revenue Operations in a fast-paced environment, balancing strategic vision with hands-on execution to drive measurable impact